Customer Information Architecture

Predictive Analytics World Toronto 2012 Conference Announces Speaker Line-Up

Toronto, Ontario – Predictive Analytics World, the business-focused event for predictive analytics professionals, managers and commercial practitioners, today announced the speaker line-up for the April 25-26, 2012 Toronto Conference (www.predictiveanalyticsworld.com/toronto/2012).

Predictive Analytics World (predictiveanalyticsworld.com.com) is the business-focused event for predictive analytics professionals, managers and commercial practitioners, covering today's commercial deployment of predictive analytics, across industries and across software vendors.

PAW Toronto promises to once again break records as the biggest cross-vendor predictive analytics event ever. PAW's program is packed with the top predictive analytics experts, practitioners, authors and business thought leaders, including keynote addresses from Edward Nazarko, Client Technical Advisor, IBM and PAW Program Chair Eric Siegel, plus special session from industry heavy-weight John Elder, CEO & Founder, Elder Research, Inc.

Case Studies: How the Leading Enterprises Do It

Predictive Analytics World focuses on concrete examples of deployed predictive analytics. You can hear from the horse's mouth precisely how Fortune 500 analytics competitors and other top practitioners deploy predictive modeling, and what kind of business impact it delivers.

PAW's Toronto 2012 program is one of the richest and most diverse yet, featuring over 25 sessions across 1 track: "All Audiences,” -- so you can witness how predictive analytics is applied by Adobe, Alberta Motor Association, Canadian Imperial Bank of Commerce, Crawford & Company, Galorath, Lawrence Livermore National Laboratory, Pfizer, Topsy Labs, U.S. Federal Government and true-to-life anecdotes based on miscellaneous enterprise successes, plus insights from projects for Anheuser-Busch, Disney, HSBC, Pfizer, U.S. Govt., and others.

HOT TOPICS AND ADVANCED METHODS: PAW SF’s agenda covers ensemble models, financial services, fraud detection, healthcare analytics, human resources analytics, insurance, social data, software development cost estimation, text analytics and uplift modeling, including other innovative applications that benefit organizations in new and creative ways.

WORKSHOPS: PAW also features several full-day pre- and post-conference workshops that complement the core conference program.

Join PAW and access the premier keynotes, sessions, workshops, exposition, expert panel, live demos during "Lab session," networking coffee breaks, reception, birds-of-a-feather lunches, brand-name enterprise leaders, and industry heavyweights in the business.

Cross-Industry Applications:

Predictive Analytics World is the only conference of its kind, delivering vendor-neutral sessions across verticals such as banking, financial services, e-commerce, education, government, healthcare, high technology, insurance, non-profits, publishing, social gaming, retail and telecommunications

And PAW covers the gamut of commercial applications of predictive analytics, including response modeling, customer retention with churn modeling, product recommendations, fraud detection, online marketing optimization, human resource decision-making, law enforcement, sales forecasting, and credit scoring.

Why bring together such a wide range of endeavors? No matter how you use predictive analytics, the story is the same: Predicatively scoring customers optimizes business performance. Predictive analytics initiatives across industries leverage the same core predictive modeling technology, share similar project overhead and data requirements, and face common process challenges and analytical hurdles.

Rave Reviews:

"I came to PAW because it provides case studies relevant to my industry. It has lived up to the expectation and I think it's the best analytics conference I've ever attended!"

Shaohua Zhang, Senior Data Mining Analyst
Rogers Telecommunications

"Hands down, best applied analytics conference I have ever attended. Great exposure to cutting-edge predictive techniques and I was able to turn around and apply some of those learnings to my work immediately. I've never been able to say that after any conference I've attended before!"

Jon Francis, Senior Statistician
T-Mobile

Read more: Articles and blog entries about PAW can be found at pawcon.com/pressroom.php

VENDORS. Meet the vendors and learn about their solutions, software and service. Discover the best predictive analytics vendors available to serve your needs - learn what they do and see how they compare

COLLEAGUES. Mingle, network and hang out with your best and brightest colleagues. Exchange experiences over lunch, coffee breaks and the conference reception connecting with those professionals who face the same challenges as you.

GET STARTED. If you're new to predictive analytics, kicking off a new initiative, or exploring new ways to position it at your organization, there's no better place to get your bearings than Predictive Analytics World. See what other companies are doing, witness vendor demos, participate in discussions with the experts, network with your colleagues and weigh your options!

For more information: predictiveanalyticsworld.com/toronto/2012

Registration: http://www.predictiveanalyticsworld.com/toronto/register.php -- THREE WAYS TO SAVE:

1. Super Early Bird Registration by February 10, 2012 – Save up to $400.

2. Take $150 off the Early Bird or the Advance Two Day Pass registration fee with this posting's promotional discount code: CUS150.

3. Save an additional $200 for each additional attendee from the same company registered at the same time.

View the PAW overview video:
www.pawcon.com/newyork/2011/video_about_predictive_analytics_world.php

What is predictive analytics? See the Predictive Analytics Guide:
www.predictiveanalyticsworld.com/guide

If you'd like our informative event updates, sign up at:
www.predictiveanalyticsworld.com/signup-us.php

To sign up for the PAW group on LinkedIn, see:
www.linkedin.com/e/gis/1005097

Follow PAW on Twitter:
http://twitter.com/pawcon/

For inquiries e-mail regsupport@risingmedia.com or call (717) 798-3495.

ALL ANALYTICS EVENTS:
PAW San Francisco: March 4-10, 2012 – www.pawcon.com/sanfrancisco
Text Analytics World SF: March 7, 2012 – www.tawcon.com/sanfrancisco/2012
PAW Toronto: April 25-26, 2012 – www.pawcon.com/toronto/2012/
PAW Chicago: June 25-26, 2012 - www.pawcon.com/chicago/2012/
PAW Germany - Nov 6-7, 2012 - www.pawcon.com
PAW London - Nov 27-28, 2012 - www.pawcon.com
PAW Videos: Available on-demand – www.pawcon.com/video

Text Analytics World Topics & Case Studies – March 6-7, 2012 in San Francisco

Text Analytics World San Francisco 2012 (tawgo.com) is the business-focused event for text analytics professionals, managers and commercial practitioners. This conference delivers case studies, expertise and resources to leverage unstructured data for business impact and deploy the latest text analytics technology.

CASE STUDIES:

Text Analytics World San Francisco 2012 will feature over 20 sessions with case studies from leading enterprises in e-commerce, financial services, government, healthcare, high technology, insurance, retail, and social media such as: Accident Fund Insurance, AlphaGenius, AVG (security), Amdocs and the U.S. Government Accountability Office, a U.S. Federal Department, Brocade, Center for Disease Control, Hewlett-Packard, MTV and Warner Music Group, Samsung, a Fortune 500 global technology company, hedge funds, emergency response companies, plus special examples from U.S. government agencies DoD, DHS, and SSA.

HOT TOPICS:

TAW San Francisco's agenda covers hot topics and advanced methods such as blackbox trading, customer service and call centers, decision support, document discovery, document filtering, financial indicators from social media, government applications, insurance applications, knowledge discovery, marketing and branding, product launching, sentiment analysis, social data, social media applications, test analytics software, topic discovery, voice of the customer, and other innovative applications that benefit organizations in new and creative ways.

WORKSHOPS: TAW also features a full-day, hands-on text analytics workshop, plus several other pre- and post-conference workshops in analytics that complement the core conference program.

For more information: tawgo.com

Save $400 on Predictive Analytics World and Text Analytics World 2-Day Combo Pass:

1. Super Early Bird Registration by December 16th – Save up to $400.

2. Take $150 off the Early Bird or the Advance Two Day Pass registration fee with this posting's promotional discount code: CUSText Analytics WorldText Analytics World150.

3. Save an additional $200 for each additional attendee from the same company registered at the same time.

Register Today!

http://www.predictiveanalyticsworld.com/sanfrancisco/register.php

If you'd like our informative event updates, sign up at:
http://www.textanalyticsworld.com/subscription.php

To sign up for TAW group on LinkedIn:
www.linkedin.com/e/gis/3869759

For inquiries e-mail regsupport@risingmedia.com or call (717) 798-3495.

ALL ANALYTICS EVENTS:
PAW San Francisco: March 4-10, 2012 – www.pawcon.com/sanfrancisco
Text Analytics World SF: March 6-7, 2012 – www.tawgo.com
PAW Toronto: April 25-26, 2012 – www.predictiveanalyticsworld.com
PAW Chicago: June 25-26, 2012 - www.predictiveanalyticsworld.com
PAW Videos: Available on-demand – www.pawcon.com/video

Dr. Johnny D. Magwood

Future Implications of New Technologies on Businesses

comments 0 comments  |  1108 reads

Future technologies will have far reaching implications as to the manner in which organizations are structured, operate, and transact day-to-day (24 hours per day) business; with all levels of stakeholders: B2B, B2C, C2C, and C2B. Software and wireless technologies will focus on: enterprise portal software to support data and information compilations for businesses, customers, and employees to make informed decisions to effectively run a business; content management technologies will afford firms the opportunity to manage content associated with personal computers, smart phones, and interactive television. Wireless innovations will give multiple stakeholders the capabilities to transmit worldwide data and information via voice applications (Kaplan, 2003).

Data and storage systems will provide organizations the capacity to effectively perform data management, data storage, data retrieval, and data security. Business applications technology will facilitate customer relationship management expertise and understanding for marketing and sales purposes. Additionally, such systems will support procurement processes and manage large volumes of products in a streamlined, costs effective manner. Hosting systems will provide companies with website capability and extensive bandwidth (Kaplan).

Read more »
Bob Thompson

RightNow's "Road Less Traveled" Ends Up at Oracle

comments 0 comments  |  2038 reads

Fourteen years ago Greg Gianforte launched RightNow out of a spare bedroom at his house in Bozeman, Montana. Not exactly the tech center of the world, one way that RightNow has taken the road less traveled.

At this year's RightNow Summit, Gianforte said that in those early days, email was the hot thing. Some vendors (e.g. eGain) were launching customer service solutions to support that channel. But Gianforte placed his bets on a web-based "self-learning" knowledgebase. Think FAQ on steroids and wouldn't be far off.

Fast forward to 2011, and you’ll find RightNow as a public company ensconced as the leading B2C customer service solution in the SaaS turned Cloud Computing industry. Web self-service is still a core solution, but RightNow has expanded to offer solutions for the agent desktop and added social and mobile capabilities recently, too.

Customers now include global brands like AMEX and large government agencies like the Department of Defense. In 2010 RightNow booked $185.5 M in revenue, and has a annual run rate of $228M, based on Q3/2011 results.

Pretty impressive considering Gianforte and company did it without the chest-thumping bravado that we’ve all come to expect from software industry. Given that my passion is all about customer-centric business, it's been refreshing to see that "nice guys" don't always finish last in the software business.

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Vertical Solutions, Inc. Partners with Pervasive Software to Simplify CRM-to-ERP Integration

Integration with Pervasive halves the time and costs of integrating VSI’s service management and CRM solutions with installed ERP systems

Cincinnati, OH — October 19, 2011 — Vertical Solutions, Inc. (VSI) announces that its service management and CRM/contact center solutions now integrate directly with the Pervasive Software Inc. (NASDAQ: PVSW) data integration platform, Pervasive Data Integrator™. This partnership will break down the barriers of integrating VSI’s solutions with installed ERP systems by halving the time and costs associated with “from scratch” integrations. Service and support executives now can have the functionality and flexibility of VSI’s solutions while providing business management with tight data integration to ERP at reduced cost and risk.

Many support and service executives would prefer to use robust CRM and field service solutions, but their companies require them to use the modules bundled with ERP systems to reduce integration risk. While VSI has significant expertise in integrating its CRM/contact center and service management solutions to every major ERP system, each installation required time-consuming manual processes. With the new partnership, rather than “mapping” each integration individually, VSI has mapped its applications’ touch points to the Pervasive platform, which can be used by companies to streamline integration with their ERP systems.

VSI’s VServiceManagement and VContactCenter are cloud-based solutions for CRM/contact center, customer support, field service, and mobile environments. While most cloud integrations offer batch-type overnight data updates or direct web services, Pervasive enables a true, real-time integration for companies that choose VSI’s cloud-based deployments as well as VSI’s on-premise solutions.

“With this partnership with Pervasive, there is no longer any reason for a company to be forced to use an inferior CRM or service management module just because it is bundled with their ERP,” says Ron Wegmann, Sr., CEO of VSI. “Our solutions were designed to optimize a company’s service business – with the Pervasive integration platform, we have now optimized the ERP integration process, both in the cloud and on-premise.”

“Pervasive specializes in agile data integration, freeing ISVs like Vertical Solutions to focus on creating the dynamic and flexible applications that companies need,” says Lance Speck, vice president and general manager, Pervasive Integration Products. “Our application and data integration platform will help VSI’s CRM and service management customers quickly integrate with Oracle, SAP, and other widely adopted ERP endpoints.”

About Pervasive

Pervasive is a global data innovation leader, delivering software to manage, integrate and analyze data, in the cloud or on-premises, throughout the entire data lifecycle. Pervasive products deliver value to tens of thousands of customers worldwide, often embedded within partners' software, with breakthrough performance, flexibility, reliability and return on investment. For additional information, go to http://www.pervasive.com. For information on Pervasive data integration and data quality, go to integration.pervasive.com.

About Vertical Solutions, Inc. (VSI)

Vertical Solutions, Inc. develops, implements, and supports best-in-class CRM Contact Center and Service Management solutions, including PowerHelp® and its new generation technology solutions, VContactCenter™, for internal, external, and hybrid contact centers, and VServiceManagement™, for customer support, field service, and mobile environments. These application systems are built on a SOA-compliant, cloud-based technology platform and are delivered as a service or on-premise in a private or public cloud environment. VSI's applications are flexible, integrate easily with legacy systems, and offer rapid deployment times, driving down TCO and delivering high ROI. VSI is headquartered in Cincinnati, OH, with offices and partners worldwide. For more information, visit www.VertSol.com or call 1.800.466.0238.

Contacts for Vertical Solutions:

Kim Brault, Marketing
Vertical Solutions, Inc.
Kim.Brault@vertsol.com
+1 513.891.7997

or

Alison Harris
Harris Media Services
alison@harrismediaservices.com
+1 207.829.4500

Contact for Pervasive Software

Alison Raffalovich
Alison.Raffalovich@pervasive.com
+1 512 231.6562

Marion Timpson

The Art of Incremental Improvement to Achieving Inbound Sales Success

comments 0 comments  |  850 reads

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” – Thomas Edison

Thomas Edison was possibly the greatest innovator in the history of America. Imagine if he didn’t try to improve on unreliable incandescent light technology to create the light bulb. What if he gave up after the first couple iterations?

This incremental improvement ethos that Edison embodied should be a message for improving inbound sales in the contact center.

As within any industry, a lack of innovation and ‘following the herd’ are recipes for stagnant sales growth. Executives and managers are tired of ‘average’ sales. Conversion rates are always scrutinized, but seldom lead to sustainable improvement. We hear this day in and day out from new clients and contacts.

Incrementally improving conversion rates starts with creating a sales center environment that learns from failures and successes at each point in the inbound sales process. Each campaign and product is different, and each agent has unique methods and techniques to close the sale. Keeping tabs on all the moving parts can be a difficult task.

Here are four foundational policies and processes that help harness the micro improvements that can lead to real change.

Read more »

eGain named to Software Magazine’s 29th Annual Software 500

Software Magazine ranks eGain as one of the world’s largest software companies for the ninth straight year

Mountain View, CA (October 13, 2011): eGain ( NASDAQ: EGAN), the leading provider of cloud and on-site customer interaction hub software, today announced its inclusion in Software Magazine’s Software 500 ranking of the world’s largest software and service providers, now in its 29th year.

“The 2011 Software 500 results show that revenue growth in the software and services industry was healthy, with total Software 500 revenue of $541.5 billion worldwide for 2010, representing approximately 10 percent growth from the previous year’s list,” said John P Desmond, editor of Software Magazine and Softwaremag.com.

“The Software 500 helps CIOs, senior IT managers, and IT staff research and create the short list of business partners,” Desmond said. “It is a quick reference of vendor viability. And the online version, to be posted soon at www.softwaremag.com, is searchable by category, making it what we call the online catalog to enterprise software.”

“As consumers go social and mobile, businesses are struggling to consistently manage interactions across the customer lifecycle,” said Ashu Roy, eGain Chairman and CEO. “Our Customer Interaction Hub platform enables businesses to deliver differentiated and consistent customer experiences across the web, social, and phone. We are pleased to be in the Software 500 list for the ninth straight year.”

The Software 500 is a revenue-based ranking of the world’s largest software and services suppliers, targeting medium to large enterprises, their IT professionals, software developers, and business managers involved in software and services purchasing.

Some 27 percent of the 2011 Software 500 companies are privately held. More than 100 companies are on the list in 2011 for the first time, a reflection of the dynamic nature of the industry.

Go to www.softwaremag.com/register to subscribe to be among the first to see the 2011 Software 500. It is being released first in the digital publication, to be distributed in late September.

The ranking is based on total worldwide software and services revenue for 2010. This includes revenue from software licenses, maintenance and support, training, and software-related services and consulting. Suppliers are not ranked on their total corporate revenue, since many have other lines of business, such as hardware. The financial information was gathered by a survey prepared by King Content Co. and posted at www.softwaremag.com, as well as from public documents.

About Digital Software Magazine and Softwaremag.com
Digital Software Magazine, the Software Decision Journal, has been a brand name in the high-tech industry for more than 35 years. Softwaremag.com, its Web counterpart, is the online catalog to enterprise software and the home of the Software 500 ranking of the world’s largest software and services companies. Software Magazine and Softwaremag.com are owned and operated by King Content Co.

About eGain
eGain (NASDAQ: EGAN) is the leading provider of cloud and on-premise customer interaction software for sales and service. For over a decade, eGain solutions have helped improve customer experience, grow sales, and optimize service processes across the web, social, and phone channels. Hundreds of global enterprises rely on eGain to transform fragmented sales engagement and customer service operations into unified Customer Interaction Hubs (CIHs). To find out more about eGain products, visit http://www.egain.com/products/index.asp

Headquartered in Mountain View, California, eGain has operating presence in North America, EMEA and APAC. To learn more about us, visit www.eGain.com or call our offices: +1-800-821-4358 (US), +44-(0)-1753-464646 (EMEA), or +91-(0)-20-6608-9200 (APAC). Also, follow us on Twitter at http://twitter.com/egain and Facebook at http://facebook.com/egain

eGain contact:
Jamie Abayan
Phone: 650-230-7532
Email: jabayan@egain.com

Software 500 contact:
Tracy Kunichika
Software 500 Project Leader
Email: Tracyk@softwaremag.com

Premier Wireless Operator In The US Selects EGain Virtual Assistant Technology To Provide Innovative, Multilingual Customer Self-Service

eGain Chatbot™ will enable subscribers and prospective customers to get 24x7 web self-service in English and Spanish, while enabling the wireless provider to deliver engaging and fun self-service experiences

Mountain View, CA (October 6, 2011): eGain (EGAN.OB), the leading provider of cloud and on-site customer interaction software, today announced that a premier wireless network operator in the US has selected eGain Chatbot to provide 24x7 web self-service in English and Spanish to subscribers and prospective customers.

Subscribers will be able to get answers to queries on mobile phone models, plans, billing, product issues, and procedures by chatting with the bot. Designed to behave like a human chat agent, the chatbot will interact with customers in an engaging, conversational style, and escalate to live chat agents with full context, when necessary. This eliminates the need for consumers to repeat information already shared with the chatbot, while alerting the human chat agent to solutions or answers provided by the chatbot that might not have worked for the subscriber. The chatbot’s personality and interactions will reflect the operator’s brand.

“Chatbots add a human face to self-service and make it useful and entertaining,” said Ashu Roy, eGain Chairman and CEO. “By co-innovating with blue-chip companies in the communications sector, we look forward to enabling unique customer interactions that are both delightful to subscribers and profitable for the business.”

About eGain Chatbot

eGain Chatbot™ is a lifelike, conversational agent providing a unique, interactive and personal way for users to get answers and assistance on your website, 24 hours a day, 7 days a week. A user simply chats with the bot in natural language, and the chatbot acts as an agent, providing answers and web site tours, collecting feedback, and solving customer problems. A pioneering, best-in-class virtual assistant solution and an integral part of eGain 10 customer interaction hub suite, eGain Chatbot not only offers best-in-class functionality but also seamless escalation to agent-assisted chat. For more information, visit http://www.egain.com/products/chatbot.asp.

About eGain

eGain (EGAN.OB) is the leading provider of cloud and on-site customer interaction software for sales, marketing, and service. For over a decade, eGain solutions have helped improve customer experience, grow sales, and optimize service processes across the web, social, and phone channels. Hundreds of global enterprises rely on eGain to transform their fragmented sales engagement and customer service operations into unified Customer Interaction Hubs (CIHs). To find out more about eGain software, visit http://www.egain.com/products/index.asp
Headquartered in Mountain View, California, eGain has operating presence in North America, EMEA and APAC. To learn more about us, visit www.eGain.com or call our offices: +1-800-821-4358 (US), +44-(0)-1753-464646 (EMEA), or +91-(0)-20-6608-9200 (APAC). Also, follow us on Twitter at http://twitter.com/egain and Facebook at http://facebook.com/egain.

# # #

†Based on weekly patent counts issued by United States Patent and Trademark Office.

eGain, the eGain logo, and all other eGain product names and slogans are trademarks or registered trademarks of eGain Communications Corp. in the United States and/or other countries. All other company names and products mentioned in this release may be trademarks or registered trademarks of the respective companies.

EGAIN MEDIA CONTACTS

Jamie Abayan
eGain
650-230-7532
jabayan@egain.com

Kristin Miller
SS|PR
719-634-8292
kmiller@sspr.com

eGain positioned in the “Leaders” quadrant of the Magic Quadrant for CRM Web Customer Service

Evaluation based on completeness of vision and ability to execute

Mountain View, CA (September 21, 2011): eGain (OTC BB: EGAN.OB), a leading provider of cloud and on-site customer interaction hub software for sales and service, today announced it has been positioned by Gartner, Inc. in the “Leaders” quadrant of the 2011 “Magic Quadrant for CRM Web Customer Service.”

In the report, Johan Jacobs, Research Director at Gartner, defines “leaders” as vendors who “demonstrate market-defining vision and the ability to execute against that vision through products, services, demonstrable sales figures, and solid new references for multiple geographies and vertical industries. Clients report that the vendors deliver a high level of value and return on their commitment. The development team has a clear vision of the implications of business rules, and the impact of WCS on customer service requirements.” He adds, “A characteristic of a Leader is that clients look to the vendor for clues as to how to innovate in customer service. The vendor does not necessarily drive a customer toward vendor lock-in, but rather provides openness to an ecosystem. When asked, their clients reply that this product has affected the organization’s competitive position in their markets and helped lower costs. Leaders provide functionally diverse and rich WCS suites in which their own knowledgebase solution is part of the integrated offering and can be deployed and supported globally, and have at least six of the seven WCS framework components supported as an OEM solution.”

Highlighting the importance of knowledge in delivering effective web customer service, Johan Jacobs says, “what differentiates the leaders in the 2011WCS Magic Quadrant from the rest of the players is a well-structured and strong knowledgebase with advanced search functionality that can handle both structured and unstructured data.”

In terms of market trends, the report states that “more than 82% of multichannel product buyers prefer a more comprehensive WCS suite, as opposed to a stand-alone single-channel or point-based product . The most often quoted technology reason is an attempt to avoid the problems, efforts and costs associated with trying to integrate multiple disparate channel solutions from a plethora of point-based product solution sets.”

“We are delighted to be in the Leaders quadrant,” said Ashu Roy, eGain Chairman and CEO. “What has become very clear in the last year is that WCS is important not just for service, but also for sales and marketing. We are very excited at the prospect of powering even more innovative and ambitious online interaction strategies.”

Proven in cloud and on-site deployments for over a decade, the eGain® 10 suite is a comprehensive solution for multichannel customer service, sales, and knowledge management. Modular applications, built on a common platform, enable businesses to offer rich, unified interactions across web, social, and phone channels.

Details of eGain 10 are available at http://www.egain.com/products/index.asp.

Gartner, Inc., Magic Quadrant for CRM Web Customer Services, Johan Jacobs, September 19, 2011.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About eGain

eGain (EGAN.OB) is the leading provider of cloud and on-site customer interaction software for sales and service. For over a decade, eGain solutions have helped improve customer experience, grow sales, and optimize service processes across the web, social, and phone channels. Hundreds of global enterprises rely on eGain to transform fragmented sales engagement and customer service operations into unified Customer Interaction Hubs (CIHs). To find out more about eGain products, visit http://www.egain.com/products/index.asp.

Headquartered in Mountain View, California, eGain has operating presence in North America, EMEA and APAC. To learn more about us, visit www.eGain.com or call our offices: +1-800-821-4358 (US), +44-(0)-1753-464646 (EMEA), or +91-(0)-20-6608-9200 (APAC). Also, follow us on Twitter at http://twitter.com/egain and Facebook at http://facebook.com/egain.

# # #

Gain, the eGain logo, and all other eGain product names and slogans are trademarks or registered trademarks of eGain Communications Corp. in the United States and/or other countries. All other company names and products mentioned in this release may be trademarks or registered trademarks of the respective companies.

# # #

eGain media contacts

Jamie Abayan
eGain
650-230-7532
jabayan@egain.com

Kristin Miller
SS|PR
719-634-8292
kmiller@sspr.com

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10 Steps to a Single Customer View

Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.

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