Dr. Johnny D. Magwood

Business Overview

Leadership and Business Advocate

Solutions Overview

Mentoring

Types of solutions offered

All Content from Dr. Johnny D. Magwood

Title	Type	Date
Corporate Culture, Behavior, and Strategic Performance	White Paper	2012-02-14
Corporate Intangibles – What does it Mean?	White Paper	2011-12-15
Leadership, Marketing, and Selling!	White Paper	2011-12-10
The J. M. Smucker Company and Foreign Market Penetration	Case Study	2011-11-23
Business Transformation: Porter’s Five Force Model or Telescopic Observations?	Case Study	2011-11-14
The 99%ers/Occupiers are also Customers	Case Study	2011-10-17
Relationship Marketing Theories Taxonomy: Marketing and Managing the Customer Relationship	Research Report	2011-10-05
Four Basic Business Ethical Theories; Are You and Your Team Members Living Them and Should You?	Case Study	2011-09-08
Leadership Operational Plan for Difficult Times	Case Study	2011-08-10
Consumers Can Measure and Manage Energy Consumption:	Case Study	2011-07-25

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MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.