COLLOQUY

Business Overview

COLLOQUY comprises a collection of resources devoted to the global loyalty-marketing industry. The flagship resources are COLLOQUY®, a quarterly publication serving the loyalty-marketing industry since 1990, www.colloquy.com, the most comprehensive loyalty web site in the world, COLLOQUY's Research and Education divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's consulting methodology. Together they provide a worldwide audience of 25,000+ marketers with consulting services, news, editorial, educational and research services across all verticals and around the globe. COLLOQUY magazine subscriptions are available at no cost to qualified persons at www.colloquy.com or by calling 513.248.9184.

Solutions Overview

As the voice of the loyalty marketing industry since 1990, COLLOQUY delivers publishing, educational and research services to a global audience of marketing executives. COLLOQUY is the most comprehensive loyalty marketing source in the world.

Types of solutions offered

Licensed Software
Software-as-a-Service
Professional Services

All Content from COLLOQUY

Title	Type	Date
Census Talk: The Big Sort: The 2009 COLLOQUY Loyalty Marketing Census 2009	White Paper	2009-04-10
Talk Talk: The New Champion Customers Measuring Word-of-Mouth Activity Among Reward Program Members	White Paper	2009-04-10
The Loyalty Marketing Index: Introducing the COLLOQUY Retail Loyalty Index	White Paper	2008-07-21
TrendTalk: You Say You Want a Revolution: Three Evolutionary Trends That Will Transform Your Loyalty Strategy	White Paper	2008-05-28
LeadersTalk: Loyalty Leaders Tell All, Lessons Learned From the Trenches 2007	White Paper	2008-05-28
SegmentTalk: The Difference Engine, A Comparison of Loyalty Marketing Perceptions Among Specific U.S. Consumer Segments 2007	White Paper	2008-05-28
SegmentTalk: The Canadian Difference, A Comparison of Loyalty Marketing Perceptions Among Specific Canadian Consumer Segments	White Paper	2008-05-28
The Million-Dollar Swing: Choosing the Right Tools for Your Relationship Banking Strategy	White Paper	2008-05-13
CensusTalk: Quo Vadis, Sizing Up the U.S. Loyalty Market	White Paper	2008-05-13
Loyalty Leaders Tell All: Innovation in the Age of Ubiquity	White Paper	2008-05-13

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MarketPlace

Drive customer loyalty, empower support teams, and reduce costs. Get social.

[Feb 22] Guest speakers from Forrester Research, Allscripts, and CustomerThink will discuss market trends and research on social customer service strategies, as well as proven tactics from the trenches. Join the live webcast on Feb 22 at 10am Pacific (1pm EST).

Global Customer Experience Management (CEM) Certification Program

[March 13-14, Paris] An internationally recognized program with proven track record of success - being run for 33 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

10 Steps to a Single Customer View

Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.

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