Business / Legal Services

CoreVault Teams with Asigra to Open U.S. Training Facility For Cloud Backup Service Providers

Authorized Training Partner for Asigra Cloud Backup Accommodates Growing Demand for Cloud-Based Data Protection

OKLAHOMA CITY, OK – January 17, 2012 -- CoreVault, a leader in managed backup and recovery solutions and cloud backup software leader Asigra, today announced the opening of a new Oklahoma City software training center to support the increasing number of service providers moving to the Asigra Cloud Backup™ technology platform. The new facility, formed as part of a strategic relationship between the two companies, provides a centralized U.S. location that reduces travel requirements and training time to expedite service provider time-to-revenue.

Tweet This: CoreVault Teams with Asigra to Open U.S. Training Facility for Asigra Cloud Backup Service Providers. Learn more at http://bit.ly/z1yxh2

The center delivers Level 1 and Level 2 training with professional instruction by CoreVault’s expert training team. As an authorized Asigra Training Partner, CoreVvault’s training facility provides an accelerated learning environment with hands-on technology instruction by advisers with real-world operational experience. In accordance with Asigra’s official curriculum, cloud service professionals will be taken through a comprehensive educational agenda that covers deployment, operations, management and service delivery.

“For years our partners have expressed interest in a U.S.-based training location in closer proximity to their areas of operation,” said David Smith, Senior Director of Partner Development. “The CoreVault training facility provides just that with smart hands-on training that updates existing partners on the latest Asigra software capabilities while allowing new partners to gain a thorough understanding of the overall solution.”

Training topics will follow curricula set by Asigra to ensure key aspects of product readiness are achieved. Attending students will gain a thorough understanding of key Asigra platform features to address Service Level Agreement (SLA) monitoring and management, end-to-end data protection, efficient storage management and operations as well as partner-enabled service and support options available to end-customers. Standard curricula has been designed to align with learning objectives established by Asigra.

“Since CoreVault’s training facility is located in the central U.S., Asigra partners have the advantage of easy access while they receive high quality training from an approved training location,” said Jim Rutherford, President, CoreVault. “It is our intention to provide a dynamic learning experience that caters to partner needs, providing in-depth instruction that achieves the goal of building cloud backup professionals.”

About Asigra Cloud Backup
Asigra Cloud Backup transforms the way businesses manage and protect their data by delivering seamless end-to-end data protection that efficiently scales and easily adapts to any IT environment. Asigra Cloud Backup is built for new and existing Managed Service Providers (MSPs) and Value Added Resellers (VARs) who focus on data protection, IT constrained organizations, and industries with compliance mandates that are looking to improve their approach to data protection with a more secure, reliable and predictable model.

Asigra service providers interested in registering for training should contact their partner development representative at 416-736-8111, training@asigra.comor visit online at http://www.corevault.com/asigra-cloud-backup-training

About CoreVault
CoreVault is a Cloud solutions company that provides backup and IaaS solutions with personal service from certified professionals that help companies nationwide reduce costs, minimize risks, increase scalability and ensure data availability 24/7. Your data is securely and automatically stored and accessible off-site in our privately owned, SAS 70 Type II certified facilities. CoreVault is recommended to more than 500,000 businesses, legal and healthcare professionals across the country by more than 30 associations. You run your business. We run the Cloud. For additional information, go to www.corevault.com.

# # #

Media Contact:
Jeff Cato
Vice President, Marketing
CoreVault
405-242-1030
Jeff.cato@corevault.com

Joe Austin
Ventana PR
(818) 332-6166
joe.austin@ventanapr.com

Text Analytics World Topics & Case Studies – March 6-7, 2012 in San Francisco

Text Analytics World San Francisco 2012 (tawgo.com) is the business-focused event for text analytics professionals, managers and commercial practitioners. This conference delivers case studies, expertise and resources to leverage unstructured data for business impact and deploy the latest text analytics technology.

CASE STUDIES:

Text Analytics World San Francisco 2012 will feature over 20 sessions with case studies from leading enterprises in e-commerce, financial services, government, healthcare, high technology, insurance, retail, and social media such as: Accident Fund Insurance, AlphaGenius, AVG (security), Amdocs and the U.S. Government Accountability Office, a U.S. Federal Department, Brocade, Center for Disease Control, Hewlett-Packard, MTV and Warner Music Group, Samsung, a Fortune 500 global technology company, hedge funds, emergency response companies, plus special examples from U.S. government agencies DoD, DHS, and SSA.

HOT TOPICS:

TAW San Francisco's agenda covers hot topics and advanced methods such as blackbox trading, customer service and call centers, decision support, document discovery, document filtering, financial indicators from social media, government applications, insurance applications, knowledge discovery, marketing and branding, product launching, sentiment analysis, social data, social media applications, test analytics software, topic discovery, voice of the customer, and other innovative applications that benefit organizations in new and creative ways.

WORKSHOPS: TAW also features a full-day, hands-on text analytics workshop, plus several other pre- and post-conference workshops in analytics that complement the core conference program.

For more information: tawgo.com

Save $400 on Predictive Analytics World and Text Analytics World 2-Day Combo Pass:

1. Super Early Bird Registration by December 16th – Save up to $400.

2. Take $150 off the Early Bird or the Advance Two Day Pass registration fee with this posting's promotional discount code: CUSText Analytics WorldText Analytics World150.

3. Save an additional $200 for each additional attendee from the same company registered at the same time.

Register Today!

http://www.predictiveanalyticsworld.com/sanfrancisco/register.php

If you'd like our informative event updates, sign up at:
http://www.textanalyticsworld.com/subscription.php

To sign up for TAW group on LinkedIn:
www.linkedin.com/e/gis/3869759

For inquiries e-mail regsupport@risingmedia.com or call (717) 798-3495.

ALL ANALYTICS EVENTS:
PAW San Francisco: March 4-10, 2012 – www.pawcon.com/sanfrancisco
Text Analytics World SF: March 6-7, 2012 – www.tawgo.com
PAW Toronto: April 25-26, 2012 – www.predictiveanalyticsworld.com
PAW Chicago: June 25-26, 2012 - www.predictiveanalyticsworld.com
PAW Videos: Available on-demand – www.pawcon.com/video

Predictive Analytics World San Francisco 2012 Conference Announces Speaker Line-Up

San Francisco, CA – Predictive Analytics World, the business-focused event for predictive analytics professionals, managers and commercial practitioners, today announced the speaker line-up for the March 4-10, 2012 San Francisco, CA Conference (www.pawcon.com/sanfrancisco/2012).

Predictive Analytics World (pawcon.com) is the business-focused event for predictive analytics professionals, managers and commercial practitioners, covering today's commercial deployment of predictive analytics, across industries and across software vendors.

PAW SF promises to once again break records as the biggest cross-vendor predictive analytics event ever. PAW's program is packed with the top predictive analytics experts, practitioners, authors and business thought leaders, including keynote addresses from Piyanka Jain, CEO, Aryng.com, former PayPal Business Analytics Head, and PAW Program Chair Eric Siegel, plus special sessions from industry heavy-weights Andreas Weigend and John Elder.

The event will be held at the San Francisco Marriott Marquis, 55 Fourth Street, San Francisco, California.

PAW's SF 2012 program is the richest and most diverse yet, featuring over 40 sessions across 2 tracks: 1) "All Audiences,” and 2) "Expert/Practitioner " -- so you can witness how predictive analytics is applied by AARP, Alberta Motor Association, Altos Research, Broadspire, CA General Underwriters, CompassLabs, HP, Interclick, Kelley Blue Book, LinkedIn, Major League Baseball, NFL, MLB, and the NBA, Pfizer, Sisters of Mercy Health Systems, Social Media Research Foundation, University of Phoenix, Volunteers of America, Wells Fargo, Yahoo!, YMCA, ZZAlpha, an IT support firm, a sales workforce, real-world examples in financial services emergency response, and true-to-life anecdotes based on miscellaneous enterprise successes, plus insights from projects for Anheuser-Busch, Dept. Homeland Security, and US Postal Service Office of Inspector General.

HOT TOPICS AND ADVANCED METHODS: PAW SF’s agenda covers agile analytics, behavior-based advertising, black box trading, branch location assessment, churn modeling, clinical healthcare, crowdsourcing predictive analytics, cloud analytics, econometric indicators, education, enterprise-wide analytics, forecasting, HR analytics, insurance, list sourcing, non-profits, online marketing, real estate market scoring, risk management, social data, sports analytics, targeting direct marketing, uplift modeling and other innovative applications that benefit organizations in new and creative ways.

TEXT ANALYTICS: Text Analytics World (tawgo.com), co-located with PAW San Francisco the day immediately thereafter, provides reasonable cross-registration options so your breadth of session topics expands to include this rapidly growing field.

WORKSHOPS: PAW also features several full-day pre- and post-conference workshops that complement the core conference program.

Join PAW and access the premier keynotes, sessions, workshops, exposition, expert panel, live demos during "Lab session", networking coffee breaks, reception, birds-of-a-feather lunches, brand-name enterprise leaders, and industry heavyweights in the business.

Read more: Articles and blog entries about PAW can be found at pawcon.com/pressroom.php

View agenda overview: www.predictiveanalyticsworld.com/sanfrancisco/2012/agenda_overview.php

Registration: http://www.predictiveanalyticsworld.com/sanfrancisco/register.php

PAW’s Super Early Bird Registration by December 16th – Save up to $400. You can also take $150 off the Early Bird or the Advance Two Day Pass registration fee with this posting's promotional discount code: CUS150. Save an additional $200 for each additional attendee from the same company registered at the same time.

View the PAW overview video:
www.pawcon.com/newyork/2011/video_about_predictive_analytics_world.php

What is predictive analytics? See the Predictive Analytics Guide:
www.predictiveanalyticsworld.com/guide

If you'd like our informative event updates, sign up at:
www.predictiveanalyticsworld.com/signup-us.php

To sign up for the PAW group on LinkedIn, see:
www.linkedin.com/e/gis/1005097

Follow PAW on Twitter:
http://twitter.com/pawcon/

For inquiries e-mail regsupport@risingmedia.com or call (717) 798-3495.

ALL ANALYTICS EVENTS:
PAW San Francisco: March 4-10, 2012 – www.pawcon.com/sanfrancisco
Text Analytics World SF: March 7, 2012 – www.tawgo.com
PAW Toronto: April 25-26, 2012 – www.predictiveanalyticsworld.com
PAW Chicago: June 25-26, 2012 - www.predictiveanalyticsworld.com
PAW Videos: Available on-demand – www.pawcon.com/video

Kristina Jaramillo

LinkedIn Marketing Tips For Law Firms-How Lawyers Can Attract and Retain More Clients Using LinkedIn

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LinkedIn is reportedly the most popular business social networking site used by attorneys. In fact, a recent report shows that 70% of corporate counsel use LinkedIn as a tool, and half rely on it. Executives from every Fortune 500 company are using LinkedIn.

To help law firms attract and retain more clients using LinkedIn, I have identified ten different opportunities attorneys should take advantage of.

10 Ways Law Firms Can Use LinkedIn to Attract and Retain More Business

1. Build relationships with potential clients - If you deal with corporate business, small business or real estate issues then you can use LinkedIn to network with potential clients - and educate them so they will want to come to you with their problems.

2. Build relationships with potential referral sources - For example, an attorney who specializes in social security law can network with partners or employees at general practice firms so they can pass business on to you. Business lawyers can network with accountants and business advisors. Lawyers that work in the real estate industry can connect with realtors who can refer business to them. Elder care attorneys can network with assisted living homes and care giving service providers and associations who can refer business to them.

Read more »
Tony Kubica

Talent Integration Problem - Why Most Companies Hiring Retention Is Rate Less Than 50%

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The hiring retention success rate is disheartening with some studies reporting a rate lower than 50%. Through more than 50 years of combined experience 50+ in helping organizations improve their business performance, we (Tony Kubica and Sara LaForest) have uncovered three reasons why most companies and organizations fail to hire and retain top talent.

The First Reason Why Most Companies Hiring Retention Rate is Less Than 50%!

In the movie "Field of Dreams" , Ray Kinsella (played by Kevin Costner) hears a voice as he walks through his cornfield—"if you build it, he will come". Over the years it has since become part of our lexicon of misused quotes. It has even seeped into the talent integration and talent management world.

Many CEOs, executives, managers and HR directors believe if you hire them (or promote your employees) they will contribute. Well, to use another well- known phrase—"not exactly".

Why would you believe that hiring or promoting employees into a new job or position will result in immediate success?

The Second Reason Why Most Companies Retention Rate is Less Than 50%!

Many executives, managers and HR managers fail to plan out completely:

. The job requirements
. What needs to be done
. What skills, behaviors and attitudes are required for success now
. What role adaptation is anticipated for the future

Read more »

Digimind Launches Digimind 9 – Next Generation Competitive Intelligence for Smarter Decision Making

Digimind 9 combines real-time semantic analysis and in-depth web monitoring to provide businesses with a complete turnkey solution for all competitive intelligence (CI) needs.


Digimind, the leading provider of Competitive Intelligence software, today announces “D.9”, the new updated Digimind software release designed to accompany forward-thinking organizations throughout their intelligence workflows.

Digimind 9 comes in response to a growing demand from companies willing to complement their CI apparatus with such features included as “advanced semantic analysis”, “social media monitoring”, and “intelligence profile management”. Indeed, beyond the conventional intelligence workflows, more intelligence requirements surface nowadays to leverage on social networks, unstructured data, and related analysis.

The Digimind 9 release provides the following benefits to customers:

-Instant search: Get the whole picture of a company based upon consolidated web 1, web 2, and social network searches

-Influence ranking: Track the most influential web sources before they impact your operations

-Social Media Monitoring: Beyond keyword/tags Twitter searches, engage with consumers to increase customer retention

Chris Hote, CEO of Digimind Inc. explains, “In the current economic climate businesses are under increasing pressure than ever to perform efficiently. Companies are keen to consolidate their intelligence processes by using solutions which can help them save on time and cost. Digimind 9 provides technology-enablers to support competitive intelligence teams from automating content collection, analysis, collaboration, and sharing tasks. Plus, the easy-to-use and agile Digimind interface ensures that information professionals can concentrate on high level tasks rather than having to focus on tedious data monitoring and report creation.”

The Digimind 9 release provides access to strategic intelligence data, both in the office and on hand held devices, affording businesses increased agility and mobility to help them react faster to mission critical business requirements and to adapt to a constantly changing business environment.

Digimind offers a comprehensive solution for global enterprise customers, Mid-market customers, and any business looking to streamline their intelligence process. Digimind 9 can be deployed alongside existing subscriptions and integrates with other tools from the knowledge management, business intelligence, or CRM fields.

Digimind 9 is available directly from Digimind and through associated resellers and channel partners.

About Digimind

Digimind develops competitive intelligence software that helps organizations to automate the process of collecting, analysing and publishing critical information. Digimind is essential to any organisation that seeks to enhance growth and corporate reputation, while protecting its core assets, through ongoing monitoring of market trends and indicators, customer requirements and competitive landscape. Digimind has an international presence to serve the needs of its global client base with offices in Boston, Paris, Singapore and Rabat.

Perception Problem – 74% of U.S. and Canadian Consumers Don’t See Benefit of Exchanging Personal Information

Perception Problem – 74% of U.S. and Canadian Consumers Don’t See Benefit of Exchanging Personal Information, LoyaltyOne Research Shows

52% Say Marketers Use Data to “Better Serve Me”

23% of Consumers Forgo a Purchase Out of Concern about Use of Their Data

Seventy-four percent of American and Canadian consumers said they don’t feel they’re receiving a benefit from sharing personal information with marketers, according to the latest survey research from LoyaltyOne.

Just 52% said they somewhat or strongly agree with the statement that companies use their personal data “so they can better serve me.” Breaking down the somewhat and strongly agree responders, only 9% said they strongly agree that companies use their information to serve them better.

Hardly more encouraging, 54% said they expect improved customer service in exchange for their data, and 55% said they expect access to exclusive events or offers.

Toronto-based LoyaltyOne, a global provider of loyalty strategies, customer analytics and relationship marketing services, completed online surveys in July 2011 with 1,000 American and 1,000 Canadian respondents. The research was designed to test consumer attitudes about personal data collection and use by marketers.

Findings released today reveal that marketers need to solve an important perception problem about the benefits accruing to the consumer for exchanging personal information.

Underscoring the perception problem — consumers tallied below 50% in acknowledging several of the basic benefits on the customer side of the personal information exchange equation:

• Tailored offers based on what I buy (49%)
• Advanced information on new products and services (41%)
• Communications based on my preferences (41%)
• Easier buying process (39%)
• Preferential treatment (36%)
• Product assortment improvements based on what they know I buy (36%).

Product discounts, a benefit not necessarily associated with the development of a long-term relationship between customer and company, scored highest (71%) as the offer that consumers expect to receive in exchange for their information.

“The message isn’t getting across to the consumer that the primary reason marketers use customer behavior data is to enhance the individual customer experience and build a deeper relationship,” LoyaltyOne President Bryan Pearson said.

Pearson directs six global enterprises at LoyaltyOne, including Canada’s AIR MILES Reward Program. He has written a book titled The Loyalty Leap: Turning Customer Information into Customer Intimacy, to be published in May 2012 by Penguin Group in both the United States and Canada.

On Nov. 1, 2011, Pearson will lead a 30-minute webinar about responsible data use marketing. The title is Winning Shopper Loyalty in an Age of Privacy Concerns: U.S. and Canadian Research Results. Free registration and information is available at http://loyaltyevents.webex.com.

The LoyaltyOne research also revealed that consumers’ actions sometimes speak louder than their words. When asked, what, if anything, have you done in the past 12 months to protect your personal information, 41% of American and Canadian survey takers said they’ve used cash instead of a credit card to protect their personal information. Respondents who said they have been notified that their personal information had been compromised were more likely to take action to protect themselves. Those who said they have been negatively affected by a compromise of their personal information were even more likely to take action.

Twenty-three percent of respondents said they decided not to make a purchase from a company out of concern about use of their personal information.

Pearson’s five basic principles for using data responsibly to create real value for customers are as follows:

1. Be Transparent – Express in straightforward language what you are trying to do, what you’re achieving, what’s in it for the customer, what’s not in it for the customer.
2. Give Consumers a Choice — In the loyalty program arena, to run a value exchange-based relationship with the consumer you need to gain trust. The best way to gain trust and commitment is by giving customers the opportunity to choose whether they share information. Permission-based or not, responsible marketers can add value for the consumer if data is respected. Problems arise when marketers cross the “creepy” barriers into the ultra-personal areas such as health, finance and sex, and marketing to children.
3. Safeguard Consumer Data – The best precaution is to keep only the data necessary to serve the customer and take proper steps to protect it. Use data only as directed and always, repeat always, destroy data with care.
4. Monitor Frequency of Usage – Don’t wear out the consumer’s trust. Make sure communications aren’t too frequent and are relevant to the customer’s needs.
5. Mutuality of Value – Create real value for the customer. It’s not about the product exchange, cash, points or coupons. It’s about something bigger – relevancy.

Additional details about the LoyaltyOne survey are published in a report titled Challenges that Data-Use Marketers Face in a Privacy-Worried World: A Report on U.S. and Canadian Consumer Attitudes about Responsible Data Collection and Use. The survey is a representative, true random sampling of U.S. and Canadian consumers. Weights were applied by population size to create blended U.S.-Canadian total results. Statistical significance is calculated at the 95% confidence level. The report is available free of charge at www.loyalty.com/knowledge/articles/privacy-perception-problem.

eGain named to Software Magazine’s 29th Annual Software 500

Software Magazine ranks eGain as one of the world’s largest software companies for the ninth straight year

Mountain View, CA (October 13, 2011): eGain ( NASDAQ: EGAN), the leading provider of cloud and on-site customer interaction hub software, today announced its inclusion in Software Magazine’s Software 500 ranking of the world’s largest software and service providers, now in its 29th year.

“The 2011 Software 500 results show that revenue growth in the software and services industry was healthy, with total Software 500 revenue of $541.5 billion worldwide for 2010, representing approximately 10 percent growth from the previous year’s list,” said John P Desmond, editor of Software Magazine and Softwaremag.com.

“The Software 500 helps CIOs, senior IT managers, and IT staff research and create the short list of business partners,” Desmond said. “It is a quick reference of vendor viability. And the online version, to be posted soon at www.softwaremag.com, is searchable by category, making it what we call the online catalog to enterprise software.”

“As consumers go social and mobile, businesses are struggling to consistently manage interactions across the customer lifecycle,” said Ashu Roy, eGain Chairman and CEO. “Our Customer Interaction Hub platform enables businesses to deliver differentiated and consistent customer experiences across the web, social, and phone. We are pleased to be in the Software 500 list for the ninth straight year.”

The Software 500 is a revenue-based ranking of the world’s largest software and services suppliers, targeting medium to large enterprises, their IT professionals, software developers, and business managers involved in software and services purchasing.

Some 27 percent of the 2011 Software 500 companies are privately held. More than 100 companies are on the list in 2011 for the first time, a reflection of the dynamic nature of the industry.

Go to www.softwaremag.com/register to subscribe to be among the first to see the 2011 Software 500. It is being released first in the digital publication, to be distributed in late September.

The ranking is based on total worldwide software and services revenue for 2010. This includes revenue from software licenses, maintenance and support, training, and software-related services and consulting. Suppliers are not ranked on their total corporate revenue, since many have other lines of business, such as hardware. The financial information was gathered by a survey prepared by King Content Co. and posted at www.softwaremag.com, as well as from public documents.

About Digital Software Magazine and Softwaremag.com
Digital Software Magazine, the Software Decision Journal, has been a brand name in the high-tech industry for more than 35 years. Softwaremag.com, its Web counterpart, is the online catalog to enterprise software and the home of the Software 500 ranking of the world’s largest software and services companies. Software Magazine and Softwaremag.com are owned and operated by King Content Co.

About eGain
eGain (NASDAQ: EGAN) is the leading provider of cloud and on-premise customer interaction software for sales and service. For over a decade, eGain solutions have helped improve customer experience, grow sales, and optimize service processes across the web, social, and phone channels. Hundreds of global enterprises rely on eGain to transform fragmented sales engagement and customer service operations into unified Customer Interaction Hubs (CIHs). To find out more about eGain products, visit http://www.egain.com/products/index.asp

Headquartered in Mountain View, California, eGain has operating presence in North America, EMEA and APAC. To learn more about us, visit www.eGain.com or call our offices: +1-800-821-4358 (US), +44-(0)-1753-464646 (EMEA), or +91-(0)-20-6608-9200 (APAC). Also, follow us on Twitter at http://twitter.com/egain and Facebook at http://facebook.com/egain

eGain contact:
Jamie Abayan
Phone: 650-230-7532
Email: jabayan@egain.com

Software 500 contact:
Tracy Kunichika
Software 500 Project Leader
Email: Tracyk@softwaremag.com

Kristina Jaramillo

How to Get More Leads With LinkedIn By Using My Simple Learn, Lurk and Link Strategy

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When you take control of your social media interactions on LinkedIn you will build, develop and have command over your own community.

For example, when Article Marketing Expert Eric Gruber and I created and launched our Instant LinkedIn Marketing Templates we:

1. Reached out to our LinkedIn Group members. Eric has over 800 people in his group alone, which is a target rich environment for us to get more sales.

2. We created articles that demonstrated ways LinkedIn should be used to generate more profits for you. We created articles that showed top mistakes people are making on their LinkedIn profiles. At the end of all these articles we added a call to action to grab our Instant LinkedIn Marketing Templates.

3. We used a simple learn, lurk and link strategy to capture other prospects that belong to other groups. Some of these groups have more than 25,000 members. I cannot tell you how many times we saw an order that had "LinkedIn Group" as the answer to: "Where did you hear about us?"

Here's My Simple Learn, Lurk & Link Strategy Explained in Detail

1. Learn - Before you can create content that your LinkedIn prospects can connect to you must uncover what challenges they are facing, the latest thinking, mistakes that are being made and what questions are being left unanswered. The best way to achieve this is to be where your prospects are. That means you should join the LinkedIn groups your prospects belong to. Then move onto the next step.

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Kristina Jaramillo

LinkedIn Marketing Debate: Should Your LinkedIn Profile Be in 1st Person or 3rd Person?

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I spend hundreds of hours on LinkedIn every month researching, testing, tweaking and seeing what works and what doesn't – and that's on top of the hours I spend marketing my business and my clients' businesses on LinkedIn. So in a week's time I view thousands of different professional profiles.

I see people who write there profile in 1st person. Others will write in 3rd person. Even the LinkedIn marketing experts say different things when it comes to whether or not you should write your LinkedIn profile summary in first person or third person

So, today with this article, I am putting the debate to rest. I'm giving you the definitive answer to whether you should write your profile in 1st person or 3rd person – along with the reasons why.

7 Reasons to Put Your LinkedIn Profile in 1st Person And Not 3rd Person

Reason #1:

When you write your LinkedIn profile in 3rd person it reads like a boring a resume and seems very technical. Or, it can sound like you are writing a biography which is not very personal or interesting. It does not give the reader a true idea of who you are as a business person, thought leader or individual.

Reason #2:

When you write your LinkedIn profile in 1st person it says to the reader that "I have character and confidence in my abilities. I'm willing to tell you in my own voice." It tells the reader that you actually wrote your profile on your own words and took the time to personalize it.

Read more »

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