Yelp.com Bends to Media Pressure

Posted by John Todor on April 15, 2009

0 comments | 1715 reads

In an earlier blog post I asked the question, "Can you trust peer-reviews." My comments stemmed from the growing concern that Yelp.com was exploiting small business. Owners complained that Yelp would not let them comment on peer-reviews or remove one. Yet, there appeared to be evidence that Yelp itself, was manipulating reviews.

Well, media pressure had an impact. Yelp will now allow business owners to rebut comments. There was a tremendous amount of online outrage aimed at their exploitative behavior. There were also a number of very influential talk radio shows on the topic.

Nice to see “we the people” have some power and can exert it to get "fair play."

John Todor

John I. Todor, Ph.D. is the Managing Partner of the MindShift Innovation, a firm that helps executives confront the volatility and complexity of the marketplace. We engage executives in a process that tackles two critical challenges: envisioning new possibilities for creating and delivering value to customers and, fostering employee engagement in the innovation and alignment of business practices to deliver on the new possibilities. Follow me on Twitter @johntodor

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