Why The Goal of Being a Social Media Celebrity Is Worthless

Posted by Barry Moltz on September 19, 2010

0 comments | 1006 reads

In this week’s Business Insanity Radio Show, Wendy Piersall, the CEO and founder of Woo! Jr., a kids activities blog network visited by nearly 200,000 monthly people talks about why wanting to be a social media superstar in a worthless goal. She has appeared on the Today Show as an advocate for women in business, and was named by Nielsen as a top 50 online power mom. We talked about:

1. That pursuing social media rock stardom is a waste of energy and time.

2. Why being on the Today Show was going to be just the thing Sparkplugging (her last company) needed to become a massive success. Instead, it was the start of the end for her in which she sold that website 6 months later.

3. That PR for PR’s sake is also a waste of time – be sure that publicity you seek has a tangible ROI attached to the outcome (not necessarily dollars, but at least fits into your sales funnel)

Listen now! at minute 30.

Also on the broadcast was Amy Guth who is the digital news editor for Printers Row, the Chicago Tribune’s books section and is cohost of ChicagoNow Radio on WGN 720 with Alex Quigley. She talked about how to get your business book reviewed by a major newspaper! Gary Barnes discussed how to get personally unstuck!

Listen now!

Republished with author's permission from original post by Barry Moltz.

Barry Moltz

Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging from 2 to 2,. His third book, BAM! Delivering Customer Service in a Self-Service World shows how customer service is the new marketing.

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