• Print Friendly and PDF
  • Print Friendly and PDF

Whether You Call it O.co or Overstock.com…the Company is Tops in Customer Service!

comments 0 comments  |  1906 reads

Overstock.com Logo

The idea behind Overstock.com is really cool.  Not only can customers shop for top quality brands at a tremendous savings under one cyber umbrella but to manufacturers, retailers and distributors the company provides an alternative selling channel.

I’m a big fan of the company for several reasons.  One is the merchandise freshness.  You just never know what you might find (or may have missed) because the stock continually changes based on new closeouts.   A few months after I bought a shocking pink ergonomically designed office chair I told a friend who was in search of a comfortable chair about it.  After his shock wore off that anyone would want a shocking pink chair (I assured him there were plenty of other more subdued colors) he searched the site only to find that particular close out was gone.  Not a bad thing considering that new merchandise is continually added.  I imagine the manufacturer of that chair was happy the extras sold.  I was glad to find a comfortable chair in that funky hue and even though my friend couldn’t get one in a different color, he was able to find a different ergonomically correct chair from Overstock.com in a muted blue (much more his style!).

Another reason for my Overstock.com allegiance is the quality of the customer service agents and how easy it is to reach them.  I’ve never even encountered an IVR when trying to reach them.  Unlike many online stores, Overstock.com seems to realize if you’re calling customer service that you don’t need an IVR to choose the reason for your call – the customer service department is obviously the reason.

Even on Cyber Monday when I had a question about a cowboy boot order I was about to make, I reached an agent in less than a minute.  Although I wasn’t happy with the shipping details the agent provided, it wasn’t her fault that I didn’t place the order in time to get the boots before leaving on a trip.

Apparently I’m not the only one who thinks Overstock.com has top notch customer service.  In late November, Overstock was ranked among the top 10 retailers in the country by The National Retail Federation for the sixth year in a row!  In 2008, Overstock was named second in customer service by the NRF, which even surpassed customer service legend Zappos. Recently, Gartner and 1to1 also awarded the company high customer service rankings.

Happy employees go hand-in-hand with superior customer service.  If they weren’t happy with their positions, they probably wouldn’t be so gracious and accommodating to customers.  It’s no wonder that Overstock was ranked by Glassdoor in November as being #9 on the list of 50 Best Places to Work.

Overstock.com CEO, Patrick Byrne has been quoted as crediting Stormy Simon, the company’s Chief Marketing Officer, with creating a customer centric environment at Overstock.  “We run our company by the voice of our customers. I believe that this is recognition of the fact that we’ve been listening to what our customers want and expect. This is humbling, and a great honor,” Simon was quoted as saying after being named tops in customer service in 2008 by the NRF.

Related Content:

Upcoming Webinar: How Luxury Brands Can Reinvent the Customer Experience

While issues around the quality of the customer experience have been providing luxury brands with challenges in brand loyalty and customer retention, there are opportunities to re-engage customers and win a stronger degree of loyalty from them long-term. Learn More.


Republished with author's permission from original post by Amy Campbell.

Amy Campbell

Research Assistant and former VIPdesk concierge, Amy relates to the customer experience on three levels: through researching the customer service philosophies of prospective VIPdesk clients, as a provider of the superior customer service VIPdesk is famous for and as a consumer who loves to shop and appreciates top notch service.

0 comments »

Join the conversation!

The content of this field is kept private and will not be shown publicly.
CAPTCHA
Are you human? Please answer this question to help us prevent automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.

MarketPlace

Confirmit’s Community Conference ’13 – Las Vegas

[June 26-28, Las Vegas] Attending CCC ‘13 gives you an unrivaled opportunity to understand and address rapid industry changes and discover new techniques that can drive your business forward. Create a tailored agenda that explains how to overcome the challenges your business faces. Take advantage of excellent networking opportunities and face-to-face discussions with thought leaders.

Global Customer Experience Management (CEM) Certification Program

[Sept 19-20, Amsterdam; Sept 24-25, Sao Paulo; Nov 12-13, San Francisco] An internationally recognized program with proven track record of success - being run for 40 times in 17 cities with attendees from 58 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Delight 2013

[October 7-8, Portland, OR] Delight is a two-day customer experience conference that brings together brands and professionals who care about creating great customer experiences. Hear how companies including Disney, Starbucks, Intuit, Zipcar, Mayo Clinic, MailChimp and more differentiate and create value through exceptional experiences. CustomerThink members save $100 off the full conference pass with code CTM100.

Digital vs. Human Banking Experiences: Can This Be a Happy Marriage?

[Recorded June 6] It's time for banking leaders to rethink how to nurture and grow customer relationships in an increasingly digital world. Get the results of a new study that revealed the CX practices of top performing banks. Learn how digital Innovations can enable more personal service.

Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact CustomerThink advertising sales.