Where’s your MOBILE COUPON?

Posted by Joseph Michelli, Ph.D. on November 17, 2010

0 comments | 998 reads

Oh my times have changed! As an old person, I remember the brick I used to carry around that doubled as a”cellular phone.”

According to a new study from IHL Group, eight in 10 US mobile phone users currently uses or will use mobile text coupons within 24 months. Additionally, more than 20% of consumers are also using regular barcode and 2D barcode functions.

The study suggests that coupons on mobile screens only have 16% current engagement, but 38% planned engagement within the next 12 months, second only to text coupons.

The popularity of text coupons appears linked to the fact that 94% of mobile phone owners have text included in their phone plan. As a result, text is the most popular feature of US consumer mobile phone plans. Other popular features include email (80%) and mobile web (78%).

For more detail on the study from the IHL group, please find the PDF file here.

So what are you waiting for it’s time to seize the digital age and mobile coupons! My only question is what will we do with these?

Joseph Michelli, Ph.D.

Joseph Michelli, Ph.D., an organizational consultant and the chief experience officer of The Michelli Experience, authored The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company and the best-selling The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary.

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