What Oprah Can Teach The Boys At Goldman Sachs

Posted by Jon Picoult on March 31, 2010

0 comments | 1286 reads

If you have any doubt just how powerful brands can be in shaping public perception, talk to Lloyd Blankfein, CEO of Goldman Sachs.

Mr. Blankfein, and many of his cohorts on Wall Street, have been skewered by the press, politicians and the public for their lavish compensation.

The appropriateness of Wall Street pay is a commentary for another day. What’s fascinating, though, is how celebrities and sports figures who routinely earn many times more than Wall Street CEOs (and occasionally behave much more badly) somehow

There’s a curious dualism evident in how the public evaluates the fairness of compensation for Wall Street executives versus that of high profile entertainment figures. The dichotomy is rooted in basic branding issues, and highlights just how influential personal and corporate brands can be in shaping consumer perceptions.

Learn more about it by reading my recent Brandweek magazine article.

Republished with author's permission from original post by Jon Picoult.

Jon Picoult

Jon Picoult is Founder of Watermark Consulting, a customer experience advisory firm that helps businesses impress their clients and inspire their employees, turning everyday people into loyal brand advocates. Previously, Jon held senior executive roles in service, technology, sales and marketing at Fortune 100 companies. Learn more at www.watermarkconsult.net.

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