What is the most important element of customer engagement?

Posted by Scott Zimmerman on April 28, 2011

0 comments | 1285 reads

We all know that the key to long-term success for any business is engaging with your customers in a way that makes them purchase your products and then recommend your brand to others. Sounds easy enough . . . but is it? It all comes down to deciding what’s the most important element of customer engagement.

I think it’s listening to your customers and reacting to their needs and interests. It’s equally important to work with your customers to determine the best method of communicating with them and when they would like to receive information. Once you have determined the appropriate channel for communicating, you can engage customers in a highly personalized and tailored way that makes a positive impact on the overall customer experience and level of engagement.

Do you agree?

Scott Zimmerman

About Scott Zimmerman |
Connect:

Categories:

1285 reads
Print
Email

0 comments »

Dmitry Dragilev

May 3, 2011

How and Why folks should listen

Love this short yet important little post! Taking this argument a bit further - How should we listen? How should we dig deeper into the why a certain problem is happening? Wanted to shared this little piece we published of a technique that has worked well for us:

http://www.zurb.com/article/657/listen--dig-deeper

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Subject:

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <img> <hr> <table> <tr> <td> <th><ul> <ol> <li> </li><blockquote> <colspan> <rowspan><object>
Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

Post

Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

More information about formatting options

Notify me when new comments are posted

All comments

Replies to my comment

CAPTCHA

This question is for testing whether you are a human visitor and to prevent automated spam submissions.

What code is in the image?: *

Enter the characters shown in the image.

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.