Login or Join

What Do Macy's and Car Dealerships Have in Common?

dick_lee

What Do Macy's and Car Dealerships Have in Common?

comment count 1 comments | 456 reads
Posted by Dick Lee on Jun 30, 2009

This is a sad commentary, indeed.

Last night my wife came home from (trying) to return goods she bought the day prior at Macy's. She had to scour the salers floor to even find a living, breathing (perhaps) soul. When she finally did find someone, departments away from the merchandise she'd purchased, the clerk accepted the return.

But here comes the good part. When she finished reversing the transaction, the clerk asked my wife to PLEASE go up online and give her the best review possible (probably 5-star). Otherwise, she feared her job might be in jeopardy.

Now, does anyone wonder why Macy's will wind up in the dumpster while Nordstrom lives on? Ain't the clerk's fault. Someone in senior management learned this technique buying his or her last car. And whoever conjured this up needs to be taken out behind the barn and shot.

But probably won't matter, because there will be so many others likely to step up in his or her place, without missing a beat.



5
Average: 5 (1 vote)
 
Dick Lee
Consultant, author and educator Dick Lee, founded High-Yield Methods. In addition to his overall CRM expertise, Dick developed the first, "outside-in," customer-centric process approach, Visual Workflow. While helping clients implement CRM, including designing customer-centric process, HYM aligns process with business strategies and technology with process. For more information visit www.h-ym.com.
About Dick Lee   |   Follow on:
  • RSS
1 comments »

Chris Bucholtz

What are surveys for, anyway?

This is a major issue I have with companies that conduct surveys. (I blogged about it here: http://www.insidecrm.com/blog/customer-surveys-how-do-you-use-them-and-h...). If you want real data, do not tell the employees that their necks are on the line based on the results - as if management has no role whatsoever in customer satisfaction. And why would you administer any survey in such a way that the future of those administering it depends on the answers they get back? Is there a surer way to collect inaccurate data about your business?

Instead, if you really want data you can use to make decisions, let your employees know that the surveys are just a way to take the temperature of the customers and to discover ways to make the customers' experience better every time they visit. They should be seen as something to help the employees do their jobs better, not as a sword hanging over their heads.

Post new comment

The content of this field is kept private and will not be shown publicly.
 
  • Allowed HTML tags: <a> <br> <img> <em> <i> <b> <u> <hr><strong> <table> <tr> <td> <th><ul> <ol> <li> </li><font><blockquote><sup> <colspan> <rowspan>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Images can be added to this post.
  • You can use BBCode tags in the text, URLs will automatically be converted to links.

More information about formatting options

CAPTCHA
Are you human? (This question helps prevent automated spam submissions.)

MarketPlace

Powering the New Customer-Conversation Driven Enterprise

[March 18, 10 AM PDT] With the exponential growth of the social web, enterprises need a new way to effectively collect and utilize unstructured information that can be used to drive business decisions. This webinar will discuss LARA, a new methodology to help enterprises more effectively Listen to, Analyze, Relate and Act on customer information.

Global Customer Experience Management Certification Program

[March 17-18, Paris] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers.

Featured Links

Salesforce CRM

The leader in customer relationship management and cloud computing.

CEM Training and Certification

Patent-pending methodologies combine the art and science of Customer Experience Management.

On-Demand CRM Software

Use RightNow solutions to create the best possible customer experience while reducing costs.

Get your event or resource listed in the MarketPlace, reaching 300,000 business leaders monthly.
For more information, contact CustomerThink advertising sales.