Weekly Social Media Tips – Locating Thought Leaders

Posted by Maria Ogneva on August 30, 2010

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To follow up on my advice of finding a social media director / manager, I have created this brief tutorial that can help you locate some folks with similar interest to connect with. Twitter search (on the web or via a client like Tweetdeck or Seesmic Desktop) can help you track what’s going on now, and you should definitely monitor it in real-time and engage in conversations as they are happening. However, you can’t go back in time, and you can’t filter out most of the noise. So if you wanted to take a look at the most impactful bloggers and tweeters over a specified timeframe, you would need to take a look inside a premium tool like Attensity360. Enjoy the video tutorial below:

Republished with author's permission from original post by Maria Ogneva.

Maria Ogneva

I'm the Head of Community for Yammer, the enterprise social network used by 100,000 organizations, including more than 80% of the Fortune 500. At Yammer, she is in charge of social media and community programs, fostering internal and external education and engagement. You can follow her on Twitter at @themaria or on her blog, and Yammer at @yammer and company blog.

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