Web Analytics Wizards go on Beyond Web Analytics - Podcast

Posted by Akin Arikan on February 18, 2010

0 comments | 1496 reads

So much has been written about our little world of web analytics, that it is getting increasingly difficult to come up with useful new contributions.
But the Beyond Web Analytics trio, Adam Greco, James Dutton, and Rudi Shumpert, managed to do just that. Their series of podcasts featured past guests such as Gary Angel, Jim Sterne, John Lovett, Josh Manion, Greg Dowling, and others.
So, I was honored to be next as their guest. In the podcast that Rudi published today, we discussed many recipes for web analysis ranging from the web analytics wizards, to the desire for ever smarter web analytics tools, and more.

I must admit, I feel a bit tickled like Elmo to see podcasts on our nerdy subject show up within cool places such as iTunes.
Listen online here.

Akin Arikan

Akin Arikan, the author of Multichannel Marketing: Metrics and Methods for On and Offline Success, is a director of product strategy for IBM's web analytics and interactive marketing solutions. Akin has been working with analytics practitioners since 1999.

About Akin Arikan |
Connect:

Categories:

1496 reads
Print
Email

0 comments »

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Subject:

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <img> <hr> <table> <tr> <td> <th><ul> <ol> <li> </li><blockquote> <colspan> <rowspan>
Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

Post

Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

More information about formatting options

Notify me when new comments are posted

All comments

Replies to my comment

CAPTCHA

No spam permitted! Moderator reviews ALL content before publication to ensure compliance with the CustomerThink terms of use.

To block automated spam submissions, please answer this question.

What code is in the image?: *

Enter the characters shown in the image.

MarketPlace

Drive customer loyalty, empower support teams, and reduce costs. Get social.

[Feb 22] Guest speakers from Forrester Research, Allscripts, and CustomerThink will discuss market trends and research on social customer service strategies, as well as proven tactics from the trenches. Join the live webcast on Feb 22 at 10am Pacific (1pm EST).

Global Customer Experience Management (CEM) Certification Program

[March 13-14, Paris] An internationally recognized program with proven track record of success - being run for 33 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

10 Steps to a Single Customer View

Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.