According to Kath Pay, co-Founder of Plan to Engage, the issue is that marketers in the UK and Europe are approaching social with an ad hoc point of view. And without integrating a social media strategy with more familiar channels like email marketing, you can’t see the real value of social advertising.
I recently met up with Kath and asked her a few questions about these very issues impacting social media marketing in Europe. Enjoy!
What do you say? Is integration the issue holding many European marketers from fully embracing social advertising?
Jesse came to Eloqua from the newsroom trenches. As Managing Editor, it’s his job to find the hot topics and compelling stories throughout the marketing world. He started his career at the Boston Herald and the Boston Business Journal before moving west of his native New England. When he's not sifting through data or conducting interviews, you can find him cycling around sunny Austin, TX.
[Recorded Sept 26] Traditional Voice of Customer surveys have a blind spot to real-time feedback on social media and call center interactions. Learn how progressive companies are mining Big Data to improve the customer experience, reduce churn and even boost agent selling.