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Jesse Noyes

Video: What’s Holding Back UK Marketers from Social?

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If you think everyone is jumping into social advertising, think again.

A recent survey of UK marketers at ad:tech London found that 66% were currently running, or planning to use, social advertising. But that’s well below the 85% US marketers who said the same thing to the Pivot Conference and Brian Solis.

So why are UK marketers lagging behind?

According to Kath Pay, co-Founder of Plan to Engage, the issue is that marketers in the UK and Europe are approaching social with an ad hoc point of view. And without integrating a social media strategy with more familiar channels like email marketing, you can’t see the real value of social advertising.

I recently met up with Kath and asked her a few questions about these very issues impacting social media marketing in Europe. Enjoy!

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What do you say? Is integration the issue holding many European marketers from fully embracing social advertising?


Jesse Noyes

Jesse came to Eloqua from the newsroom trenches. As Managing Editor, it’s his job to find the hot topics and compelling stories throughout the marketing world. He started his career at the Boston Herald and the Boston Business Journal before moving west of his native New England. When he's not sifting through data or conducting interviews, you can find him cycling around sunny Austin, TX.

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