Two for Tuesday: Starbucks Doubleshot of Perks

Posted by Stan Phelps on March 15, 2010

0 comments | 2238 reads

Starbucks gives a little extra on Tuesday’s and by the pound

The folks from Seattle provide a couple of examples of marketing lagniappe (a little something extra for good measure).

John Miller shares #9 in the Purple Goldfish Project. The free cup of brewed coffee with a pound of beans at Starbucks.

“Not only is it a $2 perceived value, it is instant gratification and appreciation of the brand/ product.”

Peg Connor makes some music with #40 in the Project.

“Starbucks, in partnership with iTunes, gives away a free “pick of the week” song every tuesday…you load the code into your iphone and, bingo, you’ve just expanded your musical palate at no charge. I take pains to patronize local businesses, but this perk (pun intended) compels me to stop by Starbucks once a week.”

Todays’s Lagniappe (little something extra) – Check out this funny spot for Starbucks at home:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?Download the FREE eBook here

Republished with author's permission from original post by Stan Phelps.

Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'

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