Twinsumerism & Your Customer Experience – Trends 2011

Here’s installment 2 of customer experience trends to consider for 2011.…

According to trendwatching.com…

Twin-sumerism/Socialites – “In 2011, word of mouth and recommendations will be even more dependent on Person to Person dynamics. Twin-sumers are consumers with similar consumer patterns, likes and dislikes, and who are hence valuable sources for recommendations on what to buy and experience, while social-lites are consumers who consistently broadcast information to a wide range of associates online.”

Social Responsibility – “Brands and wealthy individuals from emerging markets (especially China) are increasingly expected to give, donate, care and sympathize, as opposed to just sell and take. And not just in their home countries, but on a global scale. It’s a profound cultural change and a consumer demand that their counterparts in mature markets have had a few years to getting used to.

• 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests
• 78% of Indian, 77% of Chinese and 80% of Brazilian consumers prefer brands that support good causes, compared to 62% of global consumers
• 8 in 10 consumers in the India, China, Mexico and Brazil expect brands to donate a portion of their profits to support a good cause. The number of millionaires in India in 2009 grew 51 percent, to 126,700.”

So….

How are you leveraging twin-sumer and socialite influences to advance traffic to  your business?

Does your customer experience include strong elements of  ”giving back?”

Hopefully, your experiences are trending in the right direction….