Barry Moltz

Top 10 Small Business Books 2010

comments 3 comments  |  2233 reads

I know what a huge achievement to write a book, but unfortunately, I don’t get the chance to read all the great books out there. Move over Oprah, but these small business books particularly stood out for me this year in no particular order (with no affliate links):

1. Rework by Jason Fried. I don’t agree with many people’s business philosophies but I love what Jason Fried stands for. As the co-founder and President of 37signals, he knows there’s real value and beauty in the basics.

2. Attention! by Jim Kukral This book has specific actions that all small businesses can take. It includes 26 ways to market your business differently, including holding a grudge and wearing funny hats!

3. Engage! by Brian Solis. He talks about how your personal social media network is becoming a key value in the future of your business.

4. The Referral Engine by John Jantsch. Most of us know how important referrals are for our business, but have no system in place to get them. John shows how to form a strategy that drives customers and partners to market for you.

5. Fascinate by Sally Hogshead. She explores the 7 universal triggers of fascination that increase client loyalty, profits and employee rentention.

6. Defy Gravity by Rebel Brown. This book is a guide to capturing your best opportunities for sustainable and profitable growth.

7. Drive by Dan Pink. After reading this book, you will rethink about how people are truly motivated.

8. UnMarketing by Scott Stratten. This guy just makes a lot of sense. He talks about how to build your business through social media and how people don’t read crappy content.

9. Never Get A Real Job by Scott Gerber. He shows how to build a business on your own dime and how a sense of entitlement is holding back Gen-Yers.

10. The Zen of Social Media Marketing by Shama Kabani. She shows about how to truly use social media and why it comes last!

What were your favorite small business books of 2010?


Republished with author's permission from original post by Barry Moltz.

Barry Moltz

Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging from 2 to 2,. His third book, BAM! Delivering Customer Service in a Self-Service World shows how customer service is the new marketing.
0
No votes yet
 

3 comments »

Julie-Ann

Julie-Ann

Great reads!

Your suggestions are all fantastic. Small business owners can truly benefit from reading these titles and putting the lessons to work. They might also gain some insight on service by watching this quick video (http://www.upyourservice.com/video-theater/how-do-you-build-and-sustain-...).

Barry Moltz

Barry Moltz

Thanks!

Thanks for the comment on the blog post. I appreciate it

Barbara Wilbur

Barbara Wilbur

Addtional Book for the list

Make sure to add Switch- How to Change Things when Change is Hard, by Dan and Chip Heath to your list. This book provides real examples of tough changes and how they managed to accomplish it in a short period of time without many resources. In today's business climate that is key! Great read that sticks with you! Here is the link: http://search.barnesandnoble.com/Switch/Dan-Heath/e/9780385528757/?itm=2...

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Register today for Confirmit’s Mobile Research Roadshow!

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

Register today for Confirmit’s San Francisco VoC Roadshow!

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.

Featured Links

Salesforce CRM

The leader in customer relationship management and cloud computing.

Strategic Roadmap for Digital Marketing

Free e-book (no reg required). 15 articles by digital marketing thought leaders.

Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact CustomerThink advertising sales.