Top 10 Mobile Internet Trends (Feb 2011) from Mary Meeker

Posted by Christopher Carfi on February 11, 2011

0 comments | 1389 reads

Mary Meeker and Matt Murphy share their trendspotting for mobile for 2011. Required viewing.

Top 10 Mobile Internet Trends (Feb 2011)

View more presentations from Kleiner Perkins Caufield & Byers.

Key trends to watch, according to Meeker and Murphy:

Ubiquitous Computing – Real-time connectivity / 24x7 / in palm of hand
More Affordable – Device and data plan pricing falling
Faster – Networks and devices improving (owing to Moore’s Law)
Personal – Location / preferences / behavior
Fun to use – Social / casual / reward-driven marketing
Access nearly everything anywhere - “Stuff” in cloud
Explosion of apps and monetization – More and making more money
Measurable real-world activation - Driving foot traffic to physical stores
Reward / influence behavior in real-time - for exactly the right people

And right behind those...

HTML5 vs. downloadable apps
NFC (Near Field Communication) for payment / offers / loyalty
Consumer led mobile health for monitoring / diagnosis / wellness
Rapid enterprise adoption of tablets for productivity
Tipping Point – > 50% population in developed markets will have Smartphone
“SoLoMo” – Social / local / mobile converging
“Gamification” – Ultimate way to engage a new generation of audiences
Empowerment – impact of empowering billions of people around the world with real-time connected devices has just begun

Check out the whole deck.

Republished with author's permission from original post by Christopher Carfi.

Christopher Carfi

Social Business strategist advising clients such as Google, HP, Cisco, P&G and others.

About Christopher Carfi |
Connect:

Categories:

Enterprise Technology

1389 reads
Print
Email

0 comments »

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Subject:

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <img> <hr> <table> <tr> <td> <th><ul> <ol> <li> </li><blockquote> <colspan> <rowspan><object>
Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

Post

Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

More information about formatting options

Notify me when new comments are posted

All comments

Replies to my comment

CAPTCHA

This question is for testing whether you are a human visitor and to prevent automated spam submissions.

What code is in the image?: *

Enter the characters shown in the image.

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.