The Truth about Tigers… and Reputations

Posted by Blake Cahill on March 3, 2010

0 comments | 1370 reads

“A good name, like good will, is got by many actions and lost by one.” – Lord Jeffrey

Lord Jeffrey’s adage from the 19th century rings true today, particularly in the timely case of Tiger Woods, the golfing hero turned shamed adulterer. Since news broke of Tiger’s multiple extramarital affairs in the end of 2009, conversation about him has been almost universally disapproving and gossipy. With new content constantly churning out on Twitter, blogs and top newspapers and magazines, Tiger’s misdeeds continue to overshadow his successful golfing career – specifically his ‘Google juice,’ or search engine results. Even after his televised public apology, Tiger’s online reputation has been seriously damaged – leading to a potentially unalterable reputation crisis for the best golfer in the world.

Now more than ever, celebrities, public figures – and even brands – need to keep tabs on their online reputation, ensuring search engines have the most accurate information, whether it’s a fire drill or a regular Friday. Search is one of the most important ways to learn and discover online, and putting one’s best foot forward is a crucial part of online reputation.

To help brands, celebrities and high-profile individuals manage their online reputations, Visible Technologies today released truREPUTATION 2.0, an end-to-end solution that facilitates the proactive management of a brand or individual’s online reputation through search engine results tracking and analysis capabilities that deliver immediate insights within a single dashboard.

A full-service suite, truREPUTATION 2.0 enables marketers to get ahead of crisis situations and proactively manage search results that influence public perceptions of their brand. The key components of the truREPUTATION 2.0 suite include:

truREPUTATION Manager: A comprehensive, proactive search result management service for domestic and international search engines that promotes positive content and provides access to truREPUTATION 2.0, dedicated customer support and advanced business intelligence.
truREPUTATION Monitor: A hands-on service that includes access to truREPUTATION 2.0, weekly monitoring, tracking and reporting and advanced business intelligence.
truREPUTATION Viewpoint: A deep-dive report of current search engine content collected and scored for sentiment using truREPUTATION 2.0, paired with specific recommendations on how to improve rankings.
truREPUTATION Snapshot: A short summary and analysis of current search engine content, collected and scored for sentiment with truREPUTATION 2.0.

To learn more about truREPUTATION 2.0, please see today’s press release on the news here.

Blake Cahill

Visible Technologies

Blake Cahill

Blake Cahill is the Senior Vice President of Corporate Marketing for Visible Technologies. He is responsible for executing marketing strategies, thought leadership, and analyst relations to increase market and customer awareness for revenue growth.

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