Just because I have people in my Google Plus Circles doesn’t mean that what they “might know” or talk about is necessarily the search result information that I was looking for or need. That’s great that you now make it come up above the fold, but that doesn’t always mean it’s going to benefit me. What it really means to me is that I now have to scroll through a bunch of stuff that may not matter in order to to get to a hopefully organic result.
Part of the attraction of Google has always been its simplistic interface tied into an algorithm that really understood that what we were looking for was the best, most relevant search result. Now what we get is a search result tied into a) Google’s latest foray into social and b) someone’s Google + social affiliation to me. This means that if I’m looking for information about violins. I may have to sift through a search result that incorporate’s my Circle’s random observations, musings, photos and videos of violins, when what I was looking for was where I could buy one in my city that was inexpensive and durable.
Google isn’t enhancing the search process with tying it into Google Plus, it’s assuming that it knows me and my circles and what is best for me when I search. You don’t want that, what you really want is this…
What we may have to start doing is redefining what a Google organic search result is. Sometimes, actually more times than not, I need and you do too, a search result that isn’t or hasn’t been influenced by nothing more than pure relevance to the topic at hand. It may not happen today or even next year or the year after that, but at some point, someone will build a better, cleaner search engine that will be what Google was when Google first launched.
As a Digital and Social Media strategist for Ernst & Young, Marc Meyer has been able to take technology, marketing and social media and meld it and simplify it in a way that makes sense not only for the SMB owner, but also the discerning C-suite executive of a Fortune 500 company.
[Recorded Sept 26] Traditional Voice of Customer surveys have a blind spot to real-time feedback on social media and call center interactions. Learn how progressive companies are mining Big Data to improve the customer experience, reduce churn and even boost agent selling.