The power of social media

Posted by Mitchell Gooze on August 29, 2011

0 comments | 728 reads

There is no question that social media of various flavors can be a useful tool for marketers. But it for sure makes lots of money for the social media platforms. The more users of Facebook, YouTube, et al, the more money those companies make. This title from a recent Advertising Age article probably says it all: Old Spice Killing It On YouTube Again, But Sales Are Down Double Digits.

Professional marketers need to focus on producing outcomes, not outputs.

Republished with author's permission from original post by Mitchell Gooze.

Mitchell Gooze

Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.

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