The newly discovered subconscious experience and its vital role in Customer retention

Posted by Colin Shaw on November 23, 2009

0 comments | 1639 reads

Subconscious experience

The subconscious experience is far beyond the traditional 4 P’s of marketing and has a dramatic effect on how customers perceive their experience.
In this one hour webinar led by Colin Shaw, author of three best-selling books on Customer Experience, Steven Walden, Head of Research at Beyond Philosophy, Dr Peter Jones, Chartered Psychologist and Fellow of the British Physiological society and Dr. Nigel Marlow, Consumer and Business psychologist, London Metropolitan University you will go through:

What is a subconscious experience.
How it positively or negatively effects the Customer Experience
How the subconscious experience effects Customers feeling of the Brand
New research techniques to uncover the subconscious experience
The implications on designing an experience
How understanding the subconscious experience can be used to improve
Customer retention and Customer acquisition.

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Colin Shaw

Colin Shaw is founder & CEO of Beyond Philosophy, one of worlds first organizations devoted to customer experience. Colin is an international author of four best-selling books. Beyond Philosophy has a proven track record. They provide consulting, specialised research & training from Atlanta, Georgia and London, England. Follow Colin Shaw on Twitter ColinShaw_CX

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