The new role of the “middle man” in the social web

Posted by Axel Schultze on November 11, 2010

1 comments | 1636 reads

I have the pleasure to talk about social media empowerment at this year's Xchange for Tech Innovators in Las Vegas today. The past years was filled with social media marketing conversations. The biggest challenge for many businesses is still to actually reach the end user and have a meaningful conversation. Why? Because it is pretty difficult for a company with 500 employees to have meaningful conversations with 10 Million customers.

The social media magic for businesses is called "leverage". Reseller, Distributors, Dealer, Broker, Agents have created business success as mediator for the past 5,000 years. And that is not going to change.

Leveraging Social Media as a Way To Grow Business

The Social Media Academy is providing complete social media solution programs and is working with leading social media tools vendors including Alterian, Sysomos and Xeesm to help businesses leverage their partner ecosystems and provide a better customer experience to their respective customers.

Axel

http://xeesm.com/AxelS

Axel Schultze

CEO of XeeMe, Chairman Social Media Academy, Silicon Valley entrepreneur, published author of Channel Excellence, frequent speaker at industry events, and winner of the 2008 SF Entrepreneur award. Former CEO of BlueRoads, Infinigate, Computer2000. My social presence: XeeMe.com/AxelS

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Marita Roebkes

November 11, 2010

Let me share also an article

Let me share also an article by Joseph F. Kovar, Computer Reseller News, about Axels presentation today

VARs Who Don’t Adopt Social Media Could Lose Influencer Role

http://bit.ly/xti-crn

Marita
http://xeesm.com/maritar

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