The Customer in Personal, Public and Business Realms

Posted by Christopher Carfi on February 25, 2010

0 comments | 1254 reads

"Some corporations will attempt to maximize the business value of each individual worker, stripping out all the extraneous human factors. Chinese walls will be erected to keep the outside from the inside, the personal from the business, and the public from the private. But when you put messaging and communications tools into the hands of people they will find ways to talk to each other— about work, life, play, the project, and the joke they just heard at the water cooler." - Cliff Gerrish

The line above is from a brilliant post by Cliff Gerrish, touching on CRM, VRM and the rise of tools like Google Buzz and Salesforce.com's Chatter.

Read the whole thing here.

Republished with author's permission from original post by Christopher Carfi.

Christopher Carfi

Social Business strategist advising clients such as Google, HP, Cisco, P&G and others.

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