The consumer journey of a restaurant menu

Posted by Colin Shaw on March 4, 2010

0 comments | 1082 reads

You may like to think that you chose the juicy, succulent surf ‘n’ turf because that’s what you felt like having…but can you honestly say it was your choice? Did it look the most attractive meal, or the most attractive selection on the menu? The Guardian has a great write up of the strategy behind the plotting of a menu, how restaurants push consumers to the more expensive items, and hide the dogs (unpopular and unprofitable meals) in “menu siberia”.

How do you direct your customers to your higher priced goods or services? Do you offer an explicit consumer journey, or subversive like restaurant menu’s?

Read the original Guardian post here

Colin Shaw

Colin Shaw is founder & CEO of Beyond Philosophy, one of worlds first organizations devoted to customer experience. Colin is an international author of four best-selling books. Beyond Philosophy has a proven track record. They provide consulting, specialised research & training from Atlanta, Georgia and London, England. Follow Colin Shaw on Twitter ColinShaw_CX

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