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Andy Hanselman

That’s ‘Remarkable’ – Proof That Word Of Mouth Works!

Posted by Andy Hanselman on April 27, 2012
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Word Of Mouth is still the most powerful form of marketing! That’s the conclusion from this graphic below that I saw on the Social Fresh website. It highlights that 92% of customers trust recommendations from people they know and 70% trust consumer opinions posted online. That compares to around 40% for most forms of ‘advertising’…..


It”s clear that people are questioning and challenging a lot of ‘advertising’ these days – they simply ‘don’t believe the hype’!

This highlights the power of ‘word of mouth’ – customers listen to people they trust.

However, as ever, it’s worth pointing out that ‘word of mouth’ only works if there’s something worth talking about – people only ’remark’ about ‘remarkable’ stuff!

So, a simple question for you…

What does your business do that’s ‘Remarkable’ and gets customers ‘remarking’ about you to others?


Republished with author's permission from original post by Andy Hanselman.

Andy Hanselman

Hi there! I research, speak about, write about and work with 'Remarkable' businesses. I help businesses maximise their sales and marketing, their customer care and their customer relationships by Thinking in 3D - That's being Dramatically and Demonstrably Different!
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