After answering a question, in the midst of a demo, most presenters simply turn back to their flow and pick up where they left off. This makes sense to the presenter (who knows the demo and the product), but it is very likely that the audience has lost track…

Instead, after answering a question, do a quick recap of the steps you’d just completed (before the question) to re-set and re-engage your audience. Works wonderfully!

For more tips and articles on demonstration effectiveness skills and methods, email me at PCohan@SecondDerivative.com or visit our website at www.SecondDerivative.com. For demo tips, best practices, tools and techniques, join the DemoGurus Community Website at www.DemoGurus.com, or the Great Demo! LinkedIn Group, or explore our blog at http://greatdemo.blogspot.com/.