The Speed and Growth of Social Networking

Posted by John Todor on March 12, 2008

0 comments | 2575 reads

I’m doing a communications paper on the marketing world and the new direction it has taken in today’s society and one of the main points that I’m trying to make is how one individual with an average facebook account can reach 100,000+ people in less than a week just by making a group and inviting people.

This student started a Facebook group called PLEASE PARTICIPATE IN STUDENT PROJECT. This 3m11sec video described the growth of the group.

What happened was a clear example of the exponential rate of communication that can happen in social networks. In 3 days the site surpassed his goal of 100,000 viewers.

John Todor

John I. Todor, Ph.D. is the Managing Partner of the MindShift Innovation, a firm that helps executives confront the volatility and complexity of the marketplace. We engage executives in a process that tackles two critical challenges: envisioning new possibilities for creating and delivering value to customers and, fostering employee engagement in the innovation and alignment of business practices to deliver on the new possibilities. Follow me on Twitter @johntodor

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