Social Media Hype - How Far Do We Take It?

Posted by Lior Arussy on December 16, 2009

2 comments | 1635 reads

There are moments when someone else does the job so well that you should just keep silent and let others do the talking. The Business Week article regarding Social Media did just that for me. enclosed the link. read and forward

Beware Social Media Snake Oil
Hordes of marketing "experts" are promoting the value of wikis, social networks, and blogs. All the hype may obscure the real potential of these online tools

http://www.businessweek.com/magazine/content/09_50/b4159048693735.htm

Lior Arussy

Lior Arussy is the president of Strativity Group and the author of five books, including Customer Experience Strategy The Complete Guide From Innovation To Execution (4i, 21). To learn more about customer strategies, sign up for Arussy's newsletter.

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Axel Schultze

December 20, 2009

When sneakes talk about their oil ;-)

Business week gave up, killed by their business model, not understanding at all what is going on. Now they piggyback on conversations we are having since over a year.

http://www.customerthink.com/blog/business_week_sold_for_5_million

Not sure there is any news or any value in it. A good conversation in that regards are talks about solutions not just re-fried warnings.

Axel Schultze

December 20, 2009

Here is my comment on the Business Week Blog

This is sooooo disappointing and just falls into the category "snow from yesterday". I guess if somebody has no more ideas than you take the ideas that were hot a year ago.

Internet is bad - it cost the industry billions because people just "surf around" - 1995.

Personal Computers are risky because they don't fit the IT strategy and people can upload games and play, costing the industry hundreds of millions of lost productivity - 1984.

Telephone on each desk in an office is way to costly and doesn't help. People will call their friends and families from home, costing the industry millions of dollars - 1952.

Business week stopped selling independent content but advertising - costing it their business - 2009

Thanks for bringing it up ;-)
Axel
http://xeesm.com/AxelS

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