Challenges and Opportunities of Social Media in Business
Here is a link to Jay Deragon’s blog where he posts some interesting stats on the impediments to business adoption of social media. It also has a YouTube video of Cisco Systems CEO, John Chambers giving his take on the impact of collaboration on business and world issues.
Chambers and Cisco, of course, have a stake in the adoption of online tools and technology so he is not completely objective. Who is? Listen to Chambers, he is talking about businesses with less interactional friction, businesses that are more nimble and able to seize new opportunities.
Some act like the current recession will one day end and business will return to normal. I think not. As the type of collaboration that Chambers takes hold, companies will emerge who have strategic advantage over their traditional competitors.
My observation, this is happening. Executives are looking for people to help them understand the new potential, the new possibilities. And, there are companies that are aggressively taking action.
John
0 comments »
Post new comment
MarketPlace
Drive customer loyalty, empower support teams, and reduce costs. Get social.
[Feb 22] Guest speakers from Forrester Research, Allscripts, and CustomerThink will discuss market trends and research on social customer service strategies, as well as proven tactics from the trenches. Join the live webcast on Feb 22 at 10am Pacific (1pm EST).
Global Customer Experience Management (CEM) Certification Program
[March 13-14, Paris] An internationally recognized program with proven track record of success - being run for 33 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.
10 Steps to a Single Customer View
Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.
Featured Links
|
The leader in customer relationship management and cloud computing. |
Strategic Roadmap for Digital Marketing Free e-book (no reg required). 15 articles by digital marketing thought leaders. |
CEM Training and Certification Patent-pending methodologies combine the art and science of Customer Experience Management. |
Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact
CustomerThink advertising sales.

0 comments | 1987 reads 






