Social Media and Co-creation of New Products: Del Monte Case Study

0
742

Share on LinkedIn

Del Monte case study is an excellent example of co-creation of a new product with loyal customers. This approach can not only reduce time and cost involved in new product development, but can greatly minimize the risk of new product being a “flop” – because customers have “co-created” it and it will be popular even before it hits store shelves! Added bonus is buzz this approach creates in Social and Mainstream Media and the WOM publicity.

Any organization that is in the process of developing a new product or improving an existing one should consider leveraging Social Media for this. Please watch this video and leave your comment on what you think:

Republished with author's permission from original post.

Harish Kotadia, Ph.D.
Dr. Harish Kotadia has more than twelve years' work experience as a hands-on CRM Program and Project Manager implementing CRM and Analytics solutions for Fortune 500 clients in the US. He also has about five years' work experience as a Research Executive in Marketing Research and Consulting industry working for leading MR organizations. Dr. Harish currently lives in Dallas, Texas, USA and works as a Practice Leader, Data Analytics and Big Data at a US based Global Consulting Company. Views and opinion expressed in this blog are his own.

ADD YOUR COMMENT

Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here