An interesting report on social marketing to the Hispanic market care of friends at Hispanic PR Blog, Word-of-Mouth Marketing Association (WOMMA) and Hispanic Public Relations Association (HPRA). The guide features best practices and some great discussions for leading voices about current and upcoming trends related to Hispanic social media and marketing.
I know most of the clients that we work with are continuing to optimize and expand their best practices for listening and scaling engagement for English Social Business initiatives but adding Spanish to the mix is a key based on US demographics and an important ingredient for most Fortune 1000 brands that operate in the US.
Download the report here.
