Goldfish, Lollipops and a Wheel

Posted by Stan Phelps on October 27, 2011

0 comments | 910 reads

#910 in the Project was taken from an experience at Reynolds Farms:

I headed to Reynolds after a major #FAIL at The Home Depot (it’s fall in Connecticut … who doesn’t carry lime for lawns). Started in 1959, Reynolds Farms Nursery and Country Garden Center is based in Norwalk, CT. At Reynolds you’ll find ideas for every lawn and garden challenge plus décor.

Separated by less than a mere kilometer, Reynolds is miles apart from the Depot in the realm of customer experience. Before walking into the nursery, me and my two boys (4 and 5) encountered a goldfish pond. One of the associates came out and asked Thomas and James if they’d like to feed the fish. While the boys were feeding the fish, the staff helped me locate the appropriate sized bag of lime. Upon checking out I noticed a ’spin to win’ wheel. The staff said that every order is entitled to a spin. They were gracious to allow both of the boys to have a spin. 0 for 2 unfortunately, but the staff offered the boys each a lollipop. The Phelps’ family left with smiles on our faces.

Marketing Lagniappe Takeaway - Cater to the kids and make it easy for Mom and Dad to shop.

Today’s Lagniappe (a little something extra thrown in for good measure): Spinning is good, but sometimes it can get a little ‘out of control’:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

Download the FREE eBook here

Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'

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