Purple Goldfish Video Podcast Episode #2

Posted by Stan Phelps on March 8, 2010

1 comments | 1069 reads

Episode #2 – How Lagniappe Fits into Overall Marketing, a Roadtrip to Stew Leonard’s and a Review of the ‘New Rules of Marketing & PR’

I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast.

Here is a rundown of the video podcast:

- We discuss how ‘lagniappe’ fits into the overall marketing scheme

- We look at the example of Southwest Airlines and ‘Bags Fly Free’

- We talk about how a purple goldfish needs to relevant and seen as ‘added value’

- Roadtrip to Stew Leonard’s to talk about coffee, ice cream and free samples

- A review of David Meerman Scott’s The New Rules of Marketing & PR

What’s Your Purple Goldfish? – Click here to see 265+ examples of marketing lagniappe. Over 150 brands have been submitted to the list. Need some thought starters?

Republished with author's permission from original post by Stan Phelps.

Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'

About Stan Phelps |
Connect:

Categories:

Customer Experience

1069 reads
Print
Email

1 comments »

David Meerman Scott

March 9, 2010

thank you

Stan - I grew up in Connecticut and went to Stew Leonard's a lot. It was an amazing place even 25 years ago!

THanks for the review of my book. I appreciate it.

David

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Subject:

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <img> <hr> <table> <tr> <td> <th><ul> <ol> <li> </li><blockquote> <colspan> <rowspan>
Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

Post

Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

More information about formatting options

Notify me when new comments are posted

All comments

Replies to my comment

CAPTCHA

No spam permitted! Moderator reviews ALL content before publication to ensure compliance with the CustomerThink terms of use.

To block automated spam submissions, please answer this question.

What code is in the image?: *

Enter the characters shown in the image.

MarketPlace

Drive customer loyalty, empower support teams, and reduce costs. Get social.

[Feb 22] Guest speakers from Forrester Research, Allscripts, and CustomerThink will discuss market trends and research on social customer service strategies, as well as proven tactics from the trenches. Join the live webcast on Feb 22 at 10am Pacific (1pm EST).

Global Customer Experience Management (CEM) Certification Program

[March 13-14, Paris] An internationally recognized program with proven track record of success - being run for 33 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

10 Steps to a Single Customer View

Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.