Podcast: Why Customer Service Can Be Your Purple Goldfish

Posted by Barry Moltz on August 20, 2010

0 comments | 1052 reads

On this morning’s Business Insanity Radio Show, I talked with Stan Phelps about enhancing the customer service eexperience. He is one of the founders of the Purple Goldfish Project . A Purple Goldfish is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in. It adds to the customer service experience.

We discussed:

1. The myth of meeting customer expectations.

2. Why everyone wants to go to heaven but few want to pay the price (and what this has to do with customer service).

3. Value is the new black.

4. What is a Marketing Lagniappe (LAN- yap)?

My other guests included Terri Lee Ryan who is a seasoned headhunter and writes a popular blog for Chicago Tribune ChicagoNow site, Get Employed! An avid writer, her first published book, Life Is Just One Big To-Do List. My last guest was Stephen Balzac, “The Business Sensei”, president of 7 Steps Ahead who talked about why leadership is so often ineffective in this kind of economy and how the best leader looks nothing like your favorite movie business hero.

Listen now!

Republished with author's permission from original post by Barry Moltz.

Barry Moltz

Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging from 2 to 2,. His third book, BAM! Delivering Customer Service in a Self-Service World shows how customer service is the new marketing.

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