Wikipedia says “a podcast is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication.” How about we say a podcast is a video or audio file; period. It’s a presentation produced for the consumption of an audience, perhaps prospects or clients. Why might this audio/video file be created? Let’s say to to be used as a training tool, to raise the level of customer support, announce a product launch, or to reach a new audience. Work to avoid these top five mistakes that some podcasters fall victim to:
Unexpected Interruptions – The unexpected always needs to be planned for ahead of time. What if someone knocks at the office door? What if the UPS dude shows up with a package and needs a signature? What if the phone rings? What if the incoming email beeps an announcing signal of its arrival? These not too untypical interruptions have to be planned for and avoided. Hang a “Do Not Disturb” sign on the office door, mute the phone and laptop and short circuit any other disruption that may arise.
Technical Difficulties – Technical mishaps during the podcast can be avoided with proper planning and a conscience effort to do a few run-throughs from beginning to end. Don’t cut any steps short. Do the podcast from beginning to end as if there was a live audience listening. Even practice uploading the audio file to make sure your listeners will be able to hear the podcast a second time.
Ambient Noise – Most ambient noise can be eliminated, except the unexpected emergency vehicle passing the office window. During one of the podcast dry runs, record several minutes of silence and then attentively listen for any background noise. Eliminate what you can or move the podcasting session to another more quiet location.
Poor Tonal Quality – Cheap microphones produce cheap sound quality. You’ll find the microphone on your MacBook Pro or PC produce a relatively good quality sound. Do some sound level checks during the run-throughs and then play them back to make sure the tonal quality of the podcast meets your professional standards.
Unprepared – There’s no excuse for being unprepared for your podcast. You’re the one producing the video/audio file. With proper preparation, attention to details, the proper equipment, and a compelling topic, the podcast should be a raving success.
