Packaged Application Testing CRM - Plug-and-Play
Transformation - Building Packaged Application Testing offerings with application CRM aligned with product line Siebel, PeopleSoft, SAP, Oracle and with domain expertise like telecoms, manufacturing, banking & insurance will result in most complete packaged application testing CRM offerings for an IT service provider.
Made of each other - Customer has no time for test drive. Customer now seeks a packaged application testing solutions from a vendor that offers a deep industry domain and application testing expertise on a specific product line.
A customer always looks for a unique combination of domain expertise, application solution and product line knowledge. Let's provide a customer-centric test approach – Plug-and-Play.
"Your solutions must fit in to customer’s imagination- your solutions and customer requirement should be made for each other"
Gap - There is a huge gap between the way packaged application testing models actually work in practice and the way it is managed and modeled by other IT Companies. Competitive advantage is achieved not through command, resource control, resource allocation, and resource billable. Instead, it is realized through collaboration, communication, innovation and domain excellence in practical way.
It is a proven fact that transformation of business model leads to growth and creativity.
"Let's not learn at customer's cost"
Packaged application testing CRM center of innovation - We know, innovation happens at the intersections, but at intersection, do we have a practical approach to train our test team? Hence an IT vendor has to come out with a 'Packaged application testing center of innovation', a platform to share the practical insights within a packaged application testing team members. Test teams are not made of test skills alone, it is how the skills of individual team member intersect and interact at an innovation platform, which has a practical approach, positive mindset and infrastructure. Emphasized should be given more on understanding the business domain of your customer and training programs must be designed to transfer the industry-specific domain knowledge and experience in practical way.
"You’ll not only able to transfer the knowledge but also the experience to your test teams"
Some of the practical approach could be: “Camping at customer site”, “Clone CRM test lab”, "Test then develop" (if you need more detail insights on setting up the packaged application testing CRM center of innovation then please write to the author)
Going forward, if you would like to transform your package application testing in a modern specialized structure format as provided above in brief ordinary blog, will have an extraordinary benefit, there could actually be two winners – You and your customer.
MarketPlace
Global Customer Experience Management (CEM) Certification Program
[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.
Register today for Confirmit’s Mobile Research Roadshow!
Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.
Register today for Confirmit’s San Francisco VoC Roadshow!
[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.
Social Networking and sCRM International Congress in Colombia
[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.
Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.
Featured Links
|
The leader in customer relationship management and cloud computing. |
Strategic Roadmap for Digital Marketing Free e-book (no reg required). 15 articles by digital marketing thought leaders. |
Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact
CustomerThink advertising sales.

1 comments | 1586 reads 


