Measuring up to the Online Experience

Posted by Joseph Michelli, Ph.D. on January 11, 2011

0 comments | 1274 reads

Put a bow on it!

The online 2010 Christmas sales numbers are in and what a sales season it was!

MediaPost Communications reports findings from a comScore survey demonstrating increases (year to year 2009 to 2010) for every key online retail date.

“comScore chairman Gian Fulgoni says ‘… spending increased at a rate of 12% for the season, outpacing the forecasted 11%… and set a new holiday season record… retailers targeted many of their promotions even earlier than usual and reaped the benefits… the season will be remembered for… the first billion-dollar spending day in history… the first time we’ve witnessed Cyber Monday rank as the heaviest online spending day of the year… and the impact of free shipping… used in more than half of all e-commerce transactions this season… ‘

For the first time since comScore began tracking e-commerce activity in 2001, Cyber Monday (Monday, Nov. 29) ranked as the heaviest online spending day of the year at $1.028 billion. Green Monday ranked as the second heaviest day, followed by Monday, December 6. Free Shipping Day (Friday, Dec. 17) ranked fourth, while Thursday, December 16 rounded out the top five with. Eight days in total surpassed $900 million in spending this holiday season.”

While brick and mortar Christmas sales are being tallied, it is clear that the online shopping experience resonated with consumers in 2010.

Did you have a sales bump (commensurate with the results of the comScore survey) this past Christmas?

If not, there may be some opportunities to elevate your experience offerings!

Joseph Michelli, Ph.D.

Joseph Michelli, Ph.D., an organizational consultant and the chief experience officer of The Michelli Experience, authored The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company and the best-selling The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary.

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