Martin Guitar sounds off with a unique little unexpected extra

Posted by Stan Phelps on December 6, 2011

0 comments | 529 reads

#60 in the Purple Goldfish Project comes from Micky Baehr:

In Micky’s words:

“This August I had the opportunity to visit the Martin Guitar Company in Nazareth, PA. They offer a free tour of the factory. The tour was spectacular, lasting well past an hour and they answered all of our questions. The marketing lagniappe was at the end of the tour. They gave everyone the sound hole (the cutout in the middle of the guitar). It was imprinted with the Martin logo. I’ve told all of my guitar friends about it and they all thought it was pretty cool.”

Today’s Lagniappe (a little something extra thrown in for good measure) – According to Peter Gerstenzang in a New York Times article, “Martins are arguably the most coveted acoustic guitar on earth — satisfied customers include Bob Dylan, Neil Young and Freedy Johnston — and wherever pickers and grinners gather to resurrect time-honored chestnuts, from “Helpless” to “Sugarfoot Rag,” there’s a good chance that there will be a Martin chiming in. A trip to the factory could almost be considered a journey to the Lourdes of twang.” Here’s a video on Martin and a peak at the Factory from the CBS Sunday Morning News:

How do you stand out in the sea of sameness like Martin Guitar? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What Your Sound Hole? What’s Your Purple Goldfish?

Download the FREE eBook here

Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'

About Stan Phelps |
Connect:

Categories:

Customer Experience

529 reads
Print
Email

0 comments »

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Subject:

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <img> <hr> <table> <tr> <td> <th><ul> <ol> <li> </li><blockquote> <colspan> <rowspan><object>
Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

Post

Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

More information about formatting options

Notify me when new comments are posted

All comments

Replies to my comment

CAPTCHA

This question is for testing whether you are a human visitor and to prevent automated spam submissions.

What code is in the image?: *

Enter the characters shown in the image.

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.