Here’s a terrific implementation tactic, suggested by a Great Demo! Workshop manager: Join pre-demo discussions (via phone, for example) between sales people and their presales counterparts as a “chaperone”. The idea is to both facilitate the conversation between the sales and presales participants, and to guide the discussion as necessary or appropriate.

Additionally, this approach can help identify those sales people who need more “encouragement” to gather discovery and qualification information that might be needed before a delivering a demo. Similarly, this tactic helps to train presales people to ask the right questions to get the information they need to prepare credible demos. Terrific idea!

Additional thoughts or comments on this are welcomed…

For more tips and articles on demonstration effectiveness skills and methods, email me at PCohan@SecondDerivative.com or visit our website at www.SecondDerivative.com. For demo tips, best practices, tools and techniques, join the DemoGurus Community Website at www.DemoGurus.com or explore our blog at http://greatdemo.blogspot.com/.