Colin Shaw

Liar, Liar Pants on … Thermal Imaging Device?

comments 0 comments  |  816 reads

A Google search for “lying” yields 218,000,000 results. A Google search for “honesty” yields 77,500,000 results. What explains the 140,500,000 difference? Most of the world’s wisdom alludes to truth as an absolute measure, where truth is “a state of being in accord with fact or reality.” By contrast, upon examining definitions of the term “lie,” you find more than twenty different types of lies – including bluffing, lying by omission, white lies, lying-through-your-teeth to fabrication, perjury and exaggeration.

Perhaps the reason lying returns more Google results than honesty is because it’s expensive (lost productivity, misleading costs, withheld information) – but at the same time a requirement to maintain any type of organization. Whatever the reason, lying is a part of the human condition, and by extension, the working world.

Recently scientists in Great Britain combined video, thermal imaging and algorithms to scan faces for signs of lies. This new approach builds on years of research into how we all involuntarily reveal our emotions in subtle changes of expression and the flow of blood to our skin. The new camera system of lie detection is a significant improvement upon previous attempts, including the CIA’s attempt to find a universal "truth serum" in operation MK-ULTRA; the Wizard Project, a project identifying 50 people out of 20,000 who can spot deception with great accuracy; and the classic polygraph system of lie detection.

The recent camera detection system shows the subconscious displays of emotion to which we can all testify as ‘guilty’: eye movements, dilated pupils, biting or pressing together our lips, wrinkling our noses, breathing heavily, excessive swallowing, blinking and facial asymmetry. The thermal device is so sensitive that it can even detect swelling blood vessels around the eye when a research subject tells a lie.

For better or worse, the new camera detection system is correct in two out of every three cases. The powerful role of the subconscious to alter reality without our perception is significant for the work we do at Beyond Philosophy, which advocates the position that nearly half of the customer experience is emotional.


Colin Shaw

Colin Shaw is founder & CEO of Beyond Philosophy, one of world's first organizations devoted to customer experience. Colin is a best-selling international author of four best-selling books. Beyond Philosophy has a proven track record in helping organizations improve their Customer Experience through providing consulting, specialised research & training services from Atlanta, Georgia and London, England.
Categories:
0
No votes yet
 

0 comments »

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Register today for Confirmit’s Mobile Research Roadshow!

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

Register today for Confirmit’s San Francisco VoC Roadshow!

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.

Featured Links

Salesforce CRM

The leader in customer relationship management and cloud computing.

Strategic Roadmap for Digital Marketing

Free e-book (no reg required). 15 articles by digital marketing thought leaders.

Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact CustomerThink advertising sales.