Lexus and its helicopter roadside assistance fly into the Purple Goldfish Project

Posted by Stan Phelps on October 30, 2011

0 comments | 803 reads

#864 in the Project is taken from a tweet by @car_advice: Lexus

According to a Motorpassion report, Purple Goldfish Hall of Famer Lexus is setting up a team of engineers throughout Europe who will attend broken-down LFA drivers in the quickest possible means, even if the use of a helicopter is required.

On top of this, the report says if the engineers are unable to fix the LFA on the spot, the driver will be given a Lexus GS 450h to borrow while the car is being fixed. It gets even better. Lexus is also said to be prepared to provide five-star accommodation to drivers during the time the car is being repaired.

Marketing Lagniappe Takeaway - A premium product matched by premium extras in a relentless pursuit of perfection.

Today’s Lagniappe (a little something extra thrown in for good measure): Here’s a look at what $400,000 buys you with the LFA courtesy of Motor Trend:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

Download the FREE eBook here

Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is fascinated by the concept of lagniappe and is the author of 'What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth'

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