Let Them Eat Cake!
0 comments | 668 reads Ok, so first off, yes I know. I'm a blogging slacker. I haven't been here in way too long. I'd like to say it's because I've been hard at work researching some really compelling stuff to write about. But, that's a big fat lie. I have been hard at work. But not at that. There's this thing called the Sex and Cash Theory. Check out Huge McLeod's work. And you'll know what I'm talking about.
But enough of the excuses.
I had to relay this story and get your opinion. So, first a question. Which would you walk further for across hot coals in bare feet? A really cool product? Or, a mind-blowing experience?
This is a story of a mind-blowing product served with an F-You attitude that made me give the proprietor the big F-You.
I was turned on to a local bakery six years ago when I first moved to my current home. Everyone in the local area that I asked pointed me to this bakery. The opinions were unanimous. This place served up the most amazing delights. And its cakes gave The Cake Boss a real run for his money. And for the past six years, we have had this bakery make every cake for every special occasion in our family. Birthdays, births, christenings, anniversaries, you name it.
Two weeks ago, my wife and I were dragging our feet in the planning of my son's sixth birthday (see, I haven't just been slacking on my blogging). Our son's party was on Saturday. And, on Thursday we were faced with the realization that we had no cake. No problem, we thought. We'll just call our cake boss. My wife called. And here's sort of how the conversation went.
Wife: "Hi! Its (wife's name...she hasn't signed the release form allowing me to use her name in print). I'm in a bind. My son's birthday is Saturday. Can I order a cake?
Cake boss: "THIS SATURDAY?"
Wife: "yes"
Cake boss: "hold on..." "can we make a cake for Saturday?"
Now mind you, we weren't asking for a life-sized reproduction of the Eiffel Tower. Our request was for a rectangular sheet cake with a little icing in the design of a baseball diamond.
Cake boss: "huh...yea I guess we could do that. But it's going to have to be late on Saturday."
Wife: "I'll have to get back to you."
Wife hangs up the phone. Her next call was to Wegmans.
To the same request, the reply was...
"Absolutely. We can do that for Saturday"
Wife: "It's not too late?"
Wegman's: "Dear, it's never too late. We'd be happy to do that for you"
Eat that, cake boss.
Barry Dalton
- About Barry Dalton |
Connect:
- 668 reads
0 comments »
Join the conversation!
MarketPlace
Boost Customer Satisfaction & Loyalty at SCORE 2013
[May 29-31, Boston] Customer experience management (CEM) strategy meets customer operations at SCORE Conference 2013. Topics include driving customer satisfaction and loyalty, employee engagement, customer retention, call center technology and big data analytics. CustomerThink members save $700 off the regular registration fee.
Digital vs. Human Banking Experiences: Can This Be a Happy Marriage?
[June 6] It's time for banking leaders to rethink how to nurture and grow customer relationships in an increasingly digital world. Get the results of a new study that revealed the CX practices of top performing banks. Learn how digital Innovations can enable more personal service.
[June 10-13, Chicago] If you are responsible for the results of your company’s website, social media, ecommerce, web intelligence, data strategy, audience research and/or measurement, then mark your calendar. Customerthink members save 15% off full conference passes with code CTKTO15.
[June 10-13, Chicago] PAW's program will feature over 40 sessions with case studies so you can witness how predictive analytics is applied at leading enterprises. Customerthink members save 15% off full conference passes with code CTKTO15.
Confirmit’s Community Conference ’13 – London and Las Vegas
[June 19-21, London; June 26-28, Las Vegas] Attending CCC ‘13 gives you an unrivaled opportunity to understand and address rapid industry changes and discover new techniques that can drive your business forward. Create a tailored agenda that explains how to overcome the challenges your business faces. Take advantage of excellent networking opportunities and face-to-face discussions with thought leaders.
Global Customer Experience Management (CEM) Certification Program
[Sept 19-20, Amsterdam; Sept 24-25, Sao Paulo; Nov 12-13, San Francisco] An internationally recognized program with proven track record of success - being run for 40 times in 17 cities with attendees from 58 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.
Customer Experience Certification
[Sept 24-26, London] If you’re developing a customer experience program or want to review your current approach, join other customer experience leaders for this intensive 2.5-day certification. Presented by Medallia, the global leader in customer experience management. Enter code ‘Cthink’ to save$300/£200.
Voice of Customer 2.0: Creating Change Your Customers and Employees Can Believe In
[Recorded April 25] Despite good intentions, in the majority of companies Voice of Customer programs contribute little to business success. Join us to learn the secrets to capitalize on Customer Experience feedback, so you can drive organization actions that will unlock profitable growth.
Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact
CustomerThink advertising sales.
Follow CustomerThink
The Future of Work - Please Give Your Input
CustomerThink is collaborating with Chess Media Group in a study about "The Future of Work" including the use of social/collaborative tools. Please take a few minutes to share your input. As thanks for your time, you'll receive a complimentary copy of the report.
Featured Resources
