It’s transformation; not transaction.

Transformation. It’s not what you say. It’s not even what you do.

It’s how you leave them feeling when it’s all over.

We, as self-consciously battered Americans, spend billions of dollars every year on therapy, counseling, mentors, training, self-help books, and events to try to figure out what to do to reach our full potential.

We have “potions” made with caffeine, taurine, and guarana to keep us alert longer and and working harder. We have gyms, restaurants, and bars closer to work so we can “live life” closer to where we are productive.

We are all about doing…. and seem to lack the power of being.

Real “change the world” power comes from transformation rather than transaction…

It’s not what you did then or do now or plan on doing later. It’s who you are!

What you do — what business deals you close — is always a result of who you are.

If you are a winner, then you will win. You might lose along the way, but you’ll find yourself in the winner’s circle eventually. It’s guaranteed.

It’s never not the case.

Never.

A prize dairy cow never produces anything other than milk — even when you only feed it orange rinds all day. A cow produces milk because of who it is, not because of what it does.

You can always predict the outcome of you being rather than you doing.

A winner wins.

It’s a transformation experience, not a daily transaction.

It’s easy to do everything that a winner does without being a winner. You look the same. You sound the same. You do most of the same things. It’s hard to spot the difference sometimes.

Unless you are the person working hard to avoid being who you could be.

You know. You feel like an impostor.

You are doing all the things you read in books and hear discussed at conferences, and still you are barely tapping into your full potential.

Here’s a big secret:

Stop trying to win and start being a winner…

Here’s some more secrets to pulling this off:

1. Start caring more…
2. Stop freaking out over temporary setbacks…
3. Start putting in more effort — right now…
4. Stop making so many excuses…
5. Start saying “I’m sorry…” when you screw up…
6. Stop watching so much TV…
7. Start pursuing more hobbies…
8. Stop staying at the office until your boss does… (sorry — I had to go there…)
9. Start doing the things that scare you…
   

Let’s transact less, transform more.