It’s Not What You Say

Posted by Joseph Michelli, Ph.D. on October 27, 2010

0 comments | 1033 reads

Deceptive marketing, corporate spin, and greed have left many employees and consumers wondering if there is any company they can trust? Claims of great corporate cultures or leaders that live their values are normally met with a skepticism.

Fortunately, I have had the pleasure of working with a wide range of leaders who do what they say. Those include people like Tony Hsieh at Zappos and Johnny Yokoyama at the Pike Place Fish Market.

Johnny for example has been reworking his entire operation to “DO” what other’s often only talk about- create a truly sustainable and eco-friendly business. In a recent Seattle Times article, reporter Lynda Mapes puts it this way,

“It’s already the loudest and most entertaining fish market in Seattle. But can those fish-tossing mongers at Pike Place Fish Market, a beloved Seattle icon, become sustainable too? Owner John Yokoyama says he is determined to try, as he yanks some species, hikes prices for others, and reviews everything at his market stand from lighting to packaging with an intent to adopt more sustainable practices.”

What are you SAYING to the people you SERVE? Better yet what are you DOING about what your SAYING?

Joseph Michelli, Ph.D.

Joseph Michelli, Ph.D., an organizational consultant and the chief experience officer of The Michelli Experience, authored The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company and the best-selling The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary.

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