Glenn Pasch

Is Your Call Center Ready for the Undercover Boss?

comments 3 comments  |  2443 reads

I am sure we all have seen or heard about this new television show. The boss of a company dons a disguise so its employees won’t recognize him and he gets hired to work on the front lines of his company. The point is to see what working conditions the people in his company work under and possibly hear how they feel about the company and its leadership.

It’s a little too cliché for my taste, but I am far from a TV critic. Still, it did make me think, what if the boss of your company came into your call center and you did not know it was him?

Would he be proud of what he sees? Would he see a motivated work force? Would he see agent training being done? Would the center be presentable? Would he find you on the floor or behind a desk?

If you have any concerns, then you need to step back and review how your call center has drifted from its original vision. Where I would look first would be the most basic step taught in any good management-training program.

Leadership has to set the correct example.

As a leader of others, you have to remember that every employee under you looks to you as an example. If you are holding up the standards of the company, doing your job correctly, working as hard as you expect others to work, and treating people courteously, that will trickle down. If, on the other hand, you manage by the “Do as I say, not as I do” mentality, then I am sure this is a root cause of what the Undercover Boss has discovered.

A good way to always set the example is to work as if your boss is right behind you. You should never have the thought, “Oh, I am glad my boss didn’t see me do that” or speak to anyone in a way that you would not if your boss was there.

It sounds simplistic, because it is. Too many times people have different ways of working when they think the boss is watching or on site for the day. The thing most people don’t understand is that if your boss is perceptive in any way, he can see you are uncomfortable doing things in this manner. The looks on the faces of your co-workers will give you away. They will have that disgusted look when they see you act this way because you are trying to cover up your poor work habits with a dog and pony show.

I would question the Undercover Boss as well.  How did you not see what was going on? Did you not have a communication structure of people you trusted on the ground reporting back? Do you have a schedule to get out into the field to see for yourself? Do you set the correct example?

If I was a boss and I found this to be one of my centers, I would blame myself as much as any other employee.

Bosses need to get out of the office and get to the front lines to see and hear from their employees. It helps to connect you to these employees and to see how your decisions really impact the company. It is easy to think something works from your office, but it may not work in reality. You must also have a structure for open communication, where your decisions can be reviewed and feedback is expected versus a culture where everyone is afraid of disagreeing or giving you bad news.

The more you stay behind the desk, the more you manage numbers, not people. Then you are going to be surprised when you go out into the field and see what really is happening – the condition of the workplace, the morale of the workers, and the overall the attitude of those who are meeting your customers each and every day.

Make sure, though, that any visit has enough time to see what is going on, not a presidential stopover, where you shake some hands, say a few nice words about “how lucky the company is to have you,” and then jump in your car and head off back to the safety of your office.  That does more harm than good because people know when visits are sincere versus staged.

So, the next time you hire someone, you may never know, it could be your boss or someone they know, checking up to make sure what corporate wants to happen is, in actuality, what is happening. And for all of those bosses who may be afraid to look, if you want your call centers to gain market share, get up, get out, and see what is going on – and set the correct example.


Glenn Pasch

Glenn is the COO & partner of PCG Digital Marketing,and PCG Consulting
0
No votes yet
 

3 comments »

outsourcing providers Philippines

outsourcing providers Philippines

Keep your eyes open

And this advice applies not only to employees, but to managers as well. Be wary of any problems that constantly arise in the company and do your best to handle them before they get worse. In some call centers, some problems involve poor leadership or poor agent performance. Take the necessary step to solve these issues to make your company a place that will please anyone, be it an "undercover boss" or a complete stranger.

Telemarketing

Telemarketing

Review and reform

It is important that a company regularly reviews performances, policies or regulations. Often times, companies tend to stick to what they know or what seems to work for them. However, one must remember that change is inevitable. What works for your employees a few years ago may no longer work for your current employees.

Epilamor

Epilamor

And this advice applies not

And this advice applies not only to employees, but to managers as well. Be wary of any problems that constantly arise in the company and do your best to handle them before they get worse. In some call centers, some problems involve poor leadership or poor agent performance. Take the necessary step to solve these issues to make your company a place that will please anyone, be it an "undercover boss" or a complete stranger.

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Register today for Confirmit’s Mobile Research Roadshow!

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

Register today for Confirmit’s San Francisco VoC Roadshow!

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.

Featured Links

Salesforce CRM

The leader in customer relationship management and cloud computing.

Strategic Roadmap for Digital Marketing

Free e-book (no reg required). 15 articles by digital marketing thought leaders.

Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact CustomerThink advertising sales.