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Feb. 02, 2010

Is social the new dirty word?

JohnFMoore

Is social the new dirty word?

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Posted by John Moore on Feb 02, 2010

I woke up in a cold sweat the other morning, memories of the early 2000s floating in my head.  Remember the insanity when everyone wanted to throw the “e-” prefix in front of everything?  Good thing we all learned from that lesson.

Social strategies and tools are adding, and will continue to add, real value across the public and private sector.  However, we must avoid turning the social prefix into the next dirty word.  I am already seeing executives shaking their heads at the term, let’s rope it in and keep talking about business and citizen value.  In the end, that’s all anyone cares about anyway.

John



Republished with author's permission from original post by John Moore .

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John Moore
John Moore is currently the CTO and SVP of Engineering of Swimfish, Inc. For the last decade John has worked as a senior engineering manager for SAAS applications built upon the Microsoft technology stack. This has allowed him to have an exciting day job focused on delivering real customer value in the form of products, services, and social conversations. When not wearing the CTO/CIO hat he continues to engage in co-creation of value with customers, partners, and vendors and enjoys writing on his blog, engaging in conversations in real-life and Twitter.
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