Is It Worth Syndicating Your Blog?

Posted by Michael Rees on March 17, 2010

1 comments | 1391 reads

This blog serves my purpose in being a repository of my comments and ideas about information technology and social media concepts that interest me. It appears to have a small readership of about 40 daily accesses. I am happy with this.

Via a process which I only dimly recall when joining Social Business One I offered my blog for syndication. This turned out to be a service run by Customer Think who copy manually selected posts from my blog to their service. At the bottom of the post on the Customer Think site is a link back to my original blog post. To my surprise they have selected most of my posts for syndication.

From a quick look at my Customer Think syndicated it seems my readership has increased 10-fold. One of my recent posts on using Delicious to create a cheap podcast has been read over 1700 times and climbing at the time I write this. My own WordPress blog had registered only about 30 accesses to this post in the same time.

So it seems my syndicated blog readership is considerably larger. Is this a good thing? Well I think it is. Obviously most readers not using an RSS aggregator and actually visiting my posts on the Customer Think site are exposed to their ads and links to other Customer Think bloggers. Fortunately I don’t have any ads on my own blog site so this doesn’t bother me at all. Customer Think has generated many more readers for my posts for which I am grateful. Perhaps I should try more blog syndication services.

Republished with author's permission from original post by Michael Rees.

Michael Rees

I am an IT academic interested in Web 2.0 application development and use, social media tools for organisations and individuals, virtualisation and cloud computing applications.

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Bob Thompson

March 17, 2010

syndication is a win/win

Michael, thanks for your positive feedback.

We developed our syndication program last year in response to some of our biggest bloggers telling me they'd rather not waste time manually posting on their own personal or company blog and then reposting the same content on CustomerThink.

So now bloggers can post once and their material is republished semi-automatically without any additional work on the bloggers part. I say "semi" because we do review posts to clean up formatting issues, categorize and exclude off-topic posts for our community.

Bloggers on our community get access to a larger audience, which currently receives over 70,000 visitors each month. Some from our email list (100K subscribers) and also from search engines, Twitter and more.

And there's more. Based on the category, posts will also be automatically shown in our topic-focused communities, such as www.socialbusinessone.com. More coming soon...

Thanks again for sharing your experience! And for those interested in syndicating their blogs, please visit www.customerthink.com/syndicate to learn more.

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