Jim Haughwout

Is Google using Priority Inbox to gather intelligence for Google Me?

comments 0 comments  |  1051 reads

Question: Is Google Priority Inbox an independent product development effort—or is it part of Google’s efforts to compete with Facebook and Twitter in the social media space?

Last Month…

Google launched the Priority Inbox service for Gmail (you can read my review here). The purpose of this service is

[To] automatically identif[y] your important email and separat[e] it out from everything else, so you can focus on what really matters.

Google does this by asking you to indicate which emails are of high priority to you (indirectly indicating which people who send you email are most important to you). From here, Google use this information to prioritise each email that it delivers via Gmail.

Meanwhile…

Google is in development of Google Me, a new social networking service “coming this Fall” to challenge Facebook and Twitter. Google Me is a follow-up to Buzz, Google’s first big foray into social networking. Buzz algorithmically guessed who should be in your social network based on who emailed you more often. However, many of these guesses were incorrect, creating significant privacy problems that eventually lead to an USD $8.5-million legal settlement and low usage of the product.

So here is the next Million-dollar Question:

Is Google using Priority Inbox to capture information about you that they can combine with everything else they know about you to enable them launch Google Me (announced to you through Gmail) pre-populated with enough personal information to compete with what Facebook already has about you?  Or are these two efforts completely independent?

Why do I ask this? Three reasons:

  1. Google’s mission: To organize the world’s information and make it universally accessible and useful
  2. Google Dashboard: Google’s transparency in showing you what they have collected about you (something I greatly applaud)
  3. The upcoming change (on 3 October 2010) to Google’s Privacy Policy

What do you think?


Republished with author's permission from original post by Jim Haughwout.

Jim Haughwout

Jim Haughwout (pronounced “how-it”) loves all things about using technology to change how people live, work—and play. He has been in the technology sector since 1992 and has led product, architecture, engineering, professional services, operations, marketing and development divisions for both Fortune-500 and startup companies. He is a General Partner at Oulixeus Ltd and writes about technology on Technorati, Social Media Today and his personal technology blog, Lagrangian Points.
Categories:
0
No votes yet
 

0 comments »

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Register today for Confirmit’s Mobile Research Roadshow!

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

Register today for Confirmit’s San Francisco VoC Roadshow!

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.

Featured Links

Salesforce CRM

The leader in customer relationship management and cloud computing.

Strategic Roadmap for Digital Marketing

Free e-book (no reg required). 15 articles by digital marketing thought leaders.

Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact CustomerThink advertising sales.