Huthwaite’s CEO Has A Few Questions For Me

Posted by Dave Stein on July 6, 2010

0 comments | 1029 reads

Last week I was interviewed for a podcast by John Golden, CEO and President of Huthwaite.

John had some great questions for me about a number of topics around sales effectiveness:

Changes in the buyer/seller relationship, in buyer behavior, and the role of technology such as social/professional networking.
The relevance of sales training given the changing nature of the buyer/seller relationship.
Some the more creative ways some sales organizations sell.
The relationship between sales and marketing.
The greatest opportunities for a sales organization to differentiate itself in the eyes of a buyer.
And a few predictions on where sales effectiveness goes next.

I think it’s a really good interview. What do you think?

Filed under: Interview, Marketing, Technology, sales training

Tags: Huthwaite, John Golden

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Republished with author's permission from original post by Dave Stein.

Dave Stein

After a career in sales, then as a sales consultant, trainer, and author, Dave Stein is now founder/CEO of ES Research Group, Inc., which publishes independent evaluations and comparisons sales training companies and their programs and services. ESR is recognized as the leading authority on sales training programs and sales performance improvement. For the past twenty years Dave has focused on sales performance improvement, sales effectiveness and especially sales training.

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